Video Ads for Listings FAQ

What are Video Ads for Listings?

Video Ads for Listings are the next evolution of Adwerx listing advertising. They expand beyond static images and animations to deliver full video ads designed to capture attention and elevate your listing’s visibility.

With Video Ads for Listings, you can take advantage of one of the most effective advertising formats available—without needing to create video content yourself.

This product is separate from the general video ads launched in 2024 and is built specifically for promoting individual listings. Video Ads for Listings are available in weekly campaign increments, making them ideal for active listings and time-sensitive promotion.

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Do I need existing video content to run a Video Ad?

No—existing video content is not required.

Adwerx gives you multiple flexible ways to launch a video campaign:

Create a video from static images

We’ll automatically transform your listing photos from MLS data into a polished video slideshow using one of our pre-built templates.

Upload a finished video

Already have a completed video? Simply upload it using our custom upload option.

Add branding to an existing video

If your video just needs a finishing touch, upload it and apply a templated overlay with your branding and contact information.

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How is this different from Adwerx’s existing video product?

Video Ads for Listings are designed specifically for listing promotion and offer several key differences:

Weekly campaign lengths (1–5 weeks)

Existing video products are available in monthly, quarterly or annual durations.

Defined impression goals

Each weekly package includes 7,000 impressions, delivered across social and web inventory.

Seller reporting included

Seller reports are available for all weekly video ads and include seller retargeting if a seller engages with their report.

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How are Video Ads for Listings targeted and priced?

Targeting

• Ads are targeted to a specific geographic area near the address of the listing 
• “Likely to Move” behavioral targeting is layered in for added relevance

Pricing

• Priced per week, $99 per week

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Is seller reporting available?

Yes! Seller reporting is one of the most exciting features of Video Ads for Listings.

You can send dedicated seller emails tied directly to a specific video campaign, helping demonstrate the value you’re providing and keeping sellers engaged throughout the listing period.

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Are impression boosts available?

Not at this time. However, impression boosts are on our product roadmap and planned for a future release.