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Thought Leadership
April 3, 2024

Keeping up with the Constantly Changing World of Marketing Technology

Stay on top of emerging technology trends with Adwerx

Digital Marketing: An ever-changing landscape

Digital marketing is constantly evolving. Things move fast in the tech world, and as new trends emerge, staying up-to-date can be tricky. Plus, changes in standards from the companies that serve digital advertising come with their own set of challenges.

Since Adwerx has been in business, there have been many shifts in technology rules, regulations, and trends. It’s safe to say we’ve been at this a while, and it feels like we’ve seen it all. As a result, we are constantly improving our products to give our customers the best the industry has to offer.

To give a few examples:

  • When Facebook removed ad options following a federal complaint of housing discrimination, we implemented a solution to continue targeting the ‘Likely to Move’ segment, ensuring our customers could still reach this valuable audience.
  • Through our advertising automation platform, we were able to automatically update hundreds of thousands of ad campaigns to comply with HEC regulations without our customers lifting a finger, saving them precious time and effort.
  • As the world shifted away from traditional cable TV in favor of streaming services, Adwerx introduced Television Commercials as a Service™, democratizing TV advertising and giving enterprises the unique opportunity to run personalized, hyperlocal ads for every producer at scale.

What this means for you, our customers

At Adwerx, we’ve taken on a “never stop learning” approach to technology and applied that philosophy to the core of everything we do with our Automation Platform. Everyone on our team is aligned with a common goal to disseminate new information quickly and come up with inventive approaches and progressive techniques that enable us to remain at the forefront of advertising technology.

“In my years working with leading residential brokerage firms, I have found few marketing or technology tools that have lived up to the delight that the Adwerx Enterprise Program has brought to their brokerage customers. From the tools, to the customer service and the ease of use, the brokerage firms with whom we have spoken were universal in their praise for this Adwerx program.”Steve Murray, President at REAL Trends

We do the work so you don’t have to

When you collaborate with Adwerx, you can rest assured that you’ll never be caught off guard. We leverage our close industry relationships to stay ahead of the ever-changing ad-tech ecosystem and make adjustments for you automatically.

Knowing your way around established technology is no longer enough. Looking beyond today’s solutions and being ready for what lies ahead is critical to a successful marketing strategy. Luckily at Adwerx, this is already built into our DNA. Let us take care of your digital advertising, while you take care of your clients.

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