Tips for Authentic, Effective Video Ads for Real Estate Agents

You don’t need professional equipment or a big production budget to create a compelling real estate video ad. In fact, the most impactful videos are often the most personal. At Adwerx, we believe that effective advertising for real estate starts with authenticity, and a little guidance goes a long way.

If you don’t have the time to film or you’re not yet comfortable being on camera, no problem. Our easy-to-use video templates are designed to help you launch high-impact video ads without ever stepping in front of the lens. They’re just as powerful as a custom-filmed video and they’re built to help you stay visible and professional with minimal effort.

Here’s how to get the most out of your next custom video ad:

1. Keep It Real and Keep It Steady

Your video doesn’t need to be overly polished, but it should feel thoughtful and intentional. Avoid poorly-angled selfie videos or fast-moving shots. Instead, use a tripod or ask a colleague to film you. A steady frame and clear audio go a long way in making your message feel trustworthy and professional.

2. Be Front and Center

Real estate is personal. People want to work with someone they feel they know. That’s why your video ad should feature you. Look into the camera, introduce yourself and speak like you’re having a one-on-one conversation. Putting yourself on screen builds familiarity and trust.

3. Be Helpful, Not Cheesy

Skip the gimmicks. Use your video ad to provide real value. Whether that’s an update on the market, a quick overview of a listing or advice for local buyers and sellers. The goal is to inform and connect, not to oversell.

4. Shorter Is Better

Attention spans are short. Keep your video under a minute, ideally less than 30 seconds. Focus on one message, deliver it clearly and wrap it up before the viewer scrolls on. Shorter videos make it easy to keep your content fresh. Swap out ads by season, highlight upcoming events or update your message to reflect what’s happening in the market.

5. If It’s a Listing, Focus on the Highlights

If your video ad is promoting a property, make sure to cover the essentials:

• Neighborhood
• Price
• Key specs (beds, baths, square footage)
• The most compelling features — like natural light, updated kitchens or outdoor living space

There’s no need to show every room. Just give your audience a reason to learn more.

6. Speak to What Matter to Local Buyers

Buyers and sellers want to work with agents who know the market. Use your video to share what’s happening in your local area. Is the home near a popular greenway? In a quiet neighborhood with easy access to public transit? Mention the features that matter most in your market, that’s what your audience is listening for.

Real Ads. Real Results.

Video advertising for real estate is one of the most powerful ways to build your brand and attract qualified leads. When done right, it feels less like an ad and more like a conversation.

With Adwerx, it’s easy to put your message in front of the right people, automatically. Whether you’re advertising real estate listings or building long-term brand visibility, we’re here to help you stay in front of your market.

Want help getting your video ad live? Reach out to our team. We’re happy to walk you through the process.