How to Keep Closing Real Estate Deals—Even When Mortgage Rates Won’t Budge

Mortgage rates may be holding steady at higher levels, but that doesn’t mean your business has to. In today’s market, buyers and sellers are more cautious which makes smart, consistent marketing more important than ever. Here are a few simple, effective ways to stay competitive, win listings and keep your sellers happy no matter where the market stands.

Proven Strategies to Win Listings and Stay Competitive in the Current Market

Incorporate Digital Ads into Your Listing Presentation

Inventory is turning at lower rates, and sellers are feeling the pressure. To ease that tension and set yourself apart, show sellers exactly how you plan to market their home with digital advertising. Incorporating Adwerx Listing Ads into your presentation is a simple, impactful way to build trust and demonstrate that you’re serious about visibility.

Let them know their home will be promoted on Facebook, Instagram and across the web reaching buyers where they already spend time. Today’s buyers are starting their search online and often showing clear digital signals like browsing Homes.com, scrolling through Zillow or using mortgage calculators. Adwerx Listing Ads use these behaviors to identify likely movers and automatically serve them your listing.

When you lead with a modern, data-backed approach to marketing, you give sellers confidence and increase your chances of winning the listing. In a competitive market, digital ads aren't just a nice touch, they’re the new standard for top producers. 

Advertise Your Property in Under 5 Minutes → 

Soften the Blow of Price Drops

In June, 20.7% of listings dropped their price—the highest rate since at least 2016. With higher mortgage rates and growing inventory, the market has shifted from seller-driven to one where buyers have more choice and tighter budgets. Unfortunately, certain properties simply aren’t going to fetch the same price a comparable home might have six months ago. 

Many sellers are still holding on to peak market expectations, making it tough for agents to price homes realistically from the start. Often, agents list higher than they’d like just to win the listing—and once the home sits, getting a seller to agree to a price drop can be just as challenging. That’s why softening the blow is key. In this market, agents are going above and beyond to prove that a price adjustment reflects shifting conditions, not a lack of effort. A custom video ad that showcases the property at its best can help reignite interest, bring in fresh buyers and show your seller you’re still fully invested in getting results. 

Want to take your property marketing to the next level? Go beyond the basics with Digital Out-of-Home Ads and Streaming TV Ads. Both are an affordable, high-impact option that can truly impress your sellers. These formats help you reach buyers in new ways, whether they’re watching connected TV or seeing your listing on a digital billboard during their commute.

Not sure where to start? No problem. Adwerx offers free marketing consultations to help agents, especially those less comfortable with advertising, set up these campaigns with ease. It’s a simple way to add serious polish to your listing strategy and show clients you’re going the extra mile.

Leverage Every Aspect of Your Sphere

Stay in front of the people most likely to buy or sell with you

Staying in front of your sphere is mission-critical in today’s competitive market. According to NAR, 66% of sellers choose an agent they already knew or had worked with before. That means your next deal likely won’t come from a cold lead, it’ll come from a friend, past client or referral.

In this market, you absolutely have to be top-of-mind with the people most likely to work with you again to truly be a top producer. Whether it’s a past client who’s ready to move again or a friend forwarding your name to a first-time buyer, consistent brand visibility builds trust and ensures you’re the first agent they think of when it’s time to make a move.

Adwerx Sphere Ads do the work for you—automatically. They target your referral network and follow your sphere across the websites and social platforms they use every day. Stay visible, build trust, and keep the referrals coming.

Leverage your Lender network to get your buyer the best possible loan

While mortgage rates may not be dropping significantly, even a single percentage point can make a huge difference in your buyers’ spending power. That’s why it’s essential to encourage buyers to shop around and explore different lenders to find the best rates and buyer incentives available. Not only does this widen their options, but it also strengthens their trust in your expertise, especially in a market where buyers are patient and you’ll be spending a lot more time working with them as they search for the perfect home.

Keep a list of trusted lenders and mortgage brokers you’ve worked with, and stay updated on any special offers or incentives they’re offering. Consider adding these mortgage brokers to your sphere campaigns’s audience so when new rate deals pop up, you’re the first agent they think of. Leveraging your lender network is a smart way to help buyers get the best loan possible while strengthening your referral connections.

Position Yourself as a Market Expert in Niche Markets

Local expertise isn’t just important — it’s expected. Yet you’d be surprised how many agents stumble when a seller asks the most basic question: “So, how’s the market?” You need to have a clear, confident answer. Why else would someone hire you in such a tough market? Whether it’s a particular neighborhood, a school district or a certain type of property (think historic homes, condos or investment properties), the more hyper-local your knowledge, the more valuable you become.

When mortgage rates are holding steady, buyers are more cautious. They’re not just shopping for any home; they’re shopping for the right one. That means buyers and sellers are more selective about who they trust to guide them. Being the agent who knows the story behind every street, what’s coming to the area next and where the value lies gives clients a reason to move forward with confidence. It’s what helps sellers feel confident in your pricing strategy and gives buyers the reassurance they need to move forward with an offer.

Once you’ve carved out your area of expertise, amplify it. One way to accomplish this is Adwerx Zip Code Ads. These campaigns help keep your name top-of-mind in the exact areas where you’re the expert, so when someone’s ready to make a move, you’re already the obvious choice. Think of it like a digital postcard or mailer, but at a much more affordable price-point. 

The Takeaway? 

When rates aren't changing, determination and smart marketing separates agents who merely survive from those who thrive. Double-down on visibility with strategic digital ads, lean on data-driven pricing, nurture every corner of your sphere and become the go-to expert for the niches you know best. 

Do that consistently, and you’ll keep contracts moving even in a stubborn rate environment. Ready to put these tactics on autopilot? Let Adwerx handle the heavy lifting so you can stay focused on what you do best: closing deals.