How Retargeting Works: A Key Digital Strategy for Real Estate, Mortgage and Wealth Management Professionals

The sad truth is that most of your website visitors aren’t ready to take action the first time they land there. That’s why retargeting has become a best practice across digital marketing, because staying visible to your warmest prospects is critical for business growth.

At Adwerx, we make it effortless to stay in front of these high-intent audiences, whether you’re a solo agent building your brand or a national firm scaling personalized outreach across thousands of professionals.

What Is Retargeting?

Retargeting (also known as remarketing) is a form of digital advertising that keeps your brand in front of people who have already visited your website. After a visitor leaves your site, your ads follow them across the web on Facebook, Instagram, premium websites, mobile apps and more.

It’s not guesswork, it’s smart, hyper-targeted advertising focused on your most likely customers.

Why It Works

Retargeting keeps you top-of-mind during the decision-making process. Whether someone is shopping for a home, comparing mortgage lenders or seeking a financial advisor, staying visible increases trust, familiarity and ultimately, conversions.

With Adwerx, this isn’t just about showing ads, it’s about showing the right message to the right person at the right time.

Retargeting for Individual Professionals

If you're a real estate agent, loan officer or advisor looking to grow your business, Adwerx makes it incredibly easy to launch a personalized retargeting campaign in just a few clicks. Here’s how it works:

• Place your Adwerx tracking code on your website
  
• Enter your name and location and we will automatically build your campaign using your branding, headshot and contact info
  
• Your ads begin to appear across popular websites and social media to people who’ve visited your site
  
  

It’s a simple, set-it-and-forget-it solution to stay in front of your hottest prospects even after they’ve left your site.

Automated Retargeting for Enterprises

For large firms, delivering always-on, personalized advertising across entire networks can be an onerous task, but not with Adwerx.

Our Automated Retargeting solution is designed for enterprise-scale implementation across Real Estate, Mortgage and many other verticals. Once connected, Adwerx automatically launches individually branded campaigns for every producer in your organization.

• Effortless scaling across hundreds or thousands of professionals
  
• Consistent brand presence with compliant creative and messaging
  
• Enterprise-level analytics and control through a centralized dashboard
  
• Hands-free activation—just set it up and let Adwerx handle the rest
  

Your producers stay visible to their prospects, and your firm reinforces its reputation as a trusted leader in the industry.

Learn more about our firm solutions here.

Why Retargeting Is a Best Practice

In today’s competitive landscape, it’s not enough to simply drive traffic to your website, you need to re-engage those visitors and guide them toward conversion. Retargeting ensures your message sticks, even after your prospects leave your site.

With Adwerx, you don’t have to choose between simplicity and sophistication. Whether you're an individual producer or a national brand, we deliver personalized, professional advertising that works automatically.

Ready to stay top-of-mind with the people who matter most? Get started today. 

Retargeting for Individuals | Personalized, Automated Retargeting for Firms