Explaining Digital Out-of-Home Ads and How You Can Leverage Them for Your Real Estate Business

If you’ve ever driven past a massive billboard or waited at a bus stop with a real estate ad, you’ve seen traditional Out-of-Home (OOH) advertising in action. Traditionally, this kind of exposure has been reserved for top-producing agents with big budgets and an advertising agency on standby.

But with Digital Out-of-Home by Adwerx (DOOH), that’s all changed.

Thanks to smarter technology, increased access and flexible pricing, agents and brokerages of all sizes can now put their brand in front of local audiences on digital billboards, screens in gyms, elevators, airports, restaurants and more — and do it for a fraction of what traditional OOH used to cost.

Here’s what DOOH is, how it works, and why it’s one of the most cost-effective tools in modern real estate marketing.

What Is Digital Out-of-Home Advertising?

Digital Out-of-Home (DOOH) advertising refers to digital displays placed in high-traffic public areas. These screens are everywhere, from billboards on highways to video screens in coffee shops, malls, taxis and apartment buildings.

Unlike traditional billboards and signs, which are static and booked for weeks at a time, DOOH ads are dynamic, can be updated instantly, and run on shared inventory. That means you’re not paying to “own” a space, you’re paying to have your ad displayed at specific screens and locations that align with your audience.

Why DOOH Is More Cost-Effective Than Traditional Out-of-Home

Traditional Out-of-Home advertising can come with big price tags and long-term contracts. You're often locked into a single location for weeks, regardless of how many people see it or whether it’s relevant to your target audience.

Digital Out-of-Home flips the model.

With Adwerx’s DOOH offering, you can:

Run campaigns in multiple locations simultaneously
Instead of paying for a single location, your ad can run on dozens of screens across town — wherever your ideal clients live, work or travel.
Launch and adjust campaigns instantly
There’s no need to wait weeks for production or installation. DOOH ads can be launched quickly and updated in real time.
Target multiple locations for less than a single billboard
Want to reach gym-goers? What about renters in specific buildings? DOOH gives you precise control to select specific screens, expanding your reach and impact without increasing your budget.

How Real Estate Pros Can Use DOOH to Grow Their Brand

Digital Out-of-Home is a powerful way to build trust and visibility in your local market. With Adwerx, it’s also incredibly simple.

Use DOOH to:

Showcase active listings near high-traffic areas
Build brand awareness in the neighborhoods you serve
Promote open houses, new developments, or community events
Establish a local presence in competitive zip codes or new markets

Your ads are delivered across premium screens in your chosen areas, all managed through the same easy-to-use platform that powers your digital campaigns.

Need to promote an open house, a price drop, or a brand-new listing? With Adwerx, updating your Digital Out-of-Home ad is fast and flexible. Our professionally designed templates make it easy to refresh your creative in minutes — no graphic designer required. Just swap in your new details, and your updated ad can go live almost instantly.