Digital Ads for Real Estate and Oil Changes: What Do They Have in Common?

Real estate agents rely on their cars to get the job done. That’s why “What do you use to track mileage?” is one of the most common questions in agent forums. But when it comes to car maintenance, what do most agents actually do?

Honestly, we’re not sure. Some might prefer to change their own oil or check their own tire pressure and wiper fluid. And they can. There are plenty of resources out there if you want to learn how to do it all yourself.

So what do oil changes have to do with digital ads for real estate?

Stay with us.

There’s no question digital matters in real estate. According to NAR, 90% of buyers and sellers go online when they start thinking about a move. The web is the number one place people turn when it comes to real estate, so of course agents are marketing their business there too.

But how they do it looks different for everyone.

Some agents set up a website and leave it at that. That’s totally fine.

Others want to get hands-on. They build their own Google AdWords campaigns, target keywords, design Facebook audiences and create custom retargeting strategies from scratch. That’s fine too.

Then there’s a third group. Agents who believe in the power of digital ads but choose to focus on their core business, helping clients buy and sell homes. They’re the same kind of people who know car maintenance is important but trust a professional to handle it.

Yes, they might pay a little more for that service. But when you factor in the time saved and the value returned, it’s more than worth it.

Digital advertising works the same way. Partnering with a company like Adwerx means you get the benefit of smart, effective digital campaigns without the hassle of doing it yourself. It’s marketing that runs in the background while you stay focused on closing deals.