Advertising Real Estate on Facebook: What You Need to Know

If you’ve tried promoting a home on Facebook recently, you may have noticed things aren’t as simple as they used to be. Between Marketplace restrictions and ever-changing ad policies, reaching buyers on Facebook now takes more time and more know-how than many sellers and agents have to spare.

At Adwerx, we make it easy to get your listing in front of the right audience across Facebook, Instagram and all Meta Properties. You don’t have to manually manage ads or navigate Meta’s complex ad rules.

Here’s what you need to know about advertising real estate listings on Facebook, and how Adwerx can help.

Can You Advertise a For Sale Property on Facebook Marketplace?

As an agent, you might be wondering "Why can’t I post a property that is for sale on Facebook marketplace”? 

As of January 2023, Facebook Marketplace no longer allows individual property listings posted by business pages or third-party platforms. That means agents and brokerages can no longer post homes for sale on Marketplace like they used to. Even FSBO sellers are finding the platform more limited for real estate visibility.

While Marketplace may still appear as an option for some users, it’s no longer a reliable channel for property promotion, especially for Real Estate professionals.

What About Facebook Ads?

You can still run real estate ads on Facebook, but there’s a catch.

Due to Facebook’s Special Ad Category requirements, housing-related ads are subject to strict limitations. This means:

• You can’t target by age, gender, or ZIP code
• Your audience targeting options are significantly reduced
• You must declare the ad as housing-related during setup

These policies are important for meeting fair-housing standards. However, they also make it harder to reach your ideal buyers and more complicated to set up and manage campaigns manually.

Here’s How Adwerx Simplifies Facebook Marketing for Real Estate

At Adwerx, we’ve built a platform specifically to address the unique challenges of Facebook marketing for real estate agents, including Facebook’s Special Ad Category rules.

Listing Ads for Real Estate

Our Listing Ads automatically design and launch personalized ads for your property across Facebook, Instagram, premium websites and mobile apps. We handle all the compliance details for you, ensuring your ads follow Facebook’s guidelines while still reaching a broad and relevant local audience.

There’s no graphic design or digital marketing expertise required. Just enter your property’s address and your ad is automatically created, targeted to homebuyers in your area and optimized for visibility.

Video Ads for Listings

Want to stand out even more? Our Video Ads for Listings turn your property into an attention-grabbing video, automatically animated from your listing photos and information. Perfect for social feeds and digital campaigns, these ads give buyers a richer look at your home and help stop the scroll.

They’re professionally designed, easy to launch and ready to share. No editing or production experience needed.

Skip the Frustration. Start Seeing Results.

Facebook may no longer be the free-for-all marketing tool it once was, but it’s still a valuable channel when used strategically. With Adwerx, you don’t need to learn ad platforms, juggle policy updates or hope your listing gets seen. We’ve automated the process so your ads work harder, faster and more effectively.

Ready to promote your property where buyers are already looking? Get started advertising your listings on Facebook today.

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