4 Proven Strategies to Support Your Real Estate Firm in a Housing Recession
Brokers: What are you doing to support your agents in this challenging environment?
Key Takeaways
Prepare for a housing market recession with best-practice marketing strategies:
- Target your advertising based on demonstrated behaviors
- Optimize your marketing spend by fine tuning your channels
- Scrape your database for repeat and referral business
- Present best-in-class advertising as part of every listing presentation
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Marketing shouldn’t be viewed as optional, but rather as a “good cost”, essential to bringing in revenue from key customers and referrals.