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4 Proven Strategies to Support Your Real Estate Firm in a Housing Recession

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Brokers: What are you doing to support your agents in this challenging environment?

Key Takeaways

Prepare for a housing market recession with best-practice marketing strategies:

  • Target your advertising based on demonstrated behaviors  
  • Optimize your marketing spend by fine tuning your channels
  • Scrape your database for repeat and referral business
  • Present best-in-class advertising as part of every listing presentation

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Marketing shouldn’t be viewed as optional, but rather as a “good cost”, essential to bringing in revenue from key customers and referrals.

How can you survive a market slump?

In times of uncertainty, there is always a light at the end of the tunnel. Over the next several months, your competition will likely be cutting their advertising spend because of this downward economic cycle. But, history has shown that increasing marketing during these cycles can pay off generously in the future, and we know enough about the housing industry to know it always bounces back. Read on to discover how you can set up your agents and your firm for success.

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