Social Distancing and Your Business: How to Keep Client Connection Strong
During periods of uncertainty, it’s important that we stop focusing on what we can’t do and focus on what we can. You may think social distancing is going to prevent you from meeting with buyers and sellers, showing open houses, or maintaining your client relationships, but you can do all of that and even make new connections with these five tips for staying top-of-mind.
1. Stay in front of your Sphere of Influence with an Adwerx campaign
It’s always important to nurture your network. In fact, 63%+ of your business comes from people you already know (NAR)1. With people staying home, it’s more important than ever to stay in front of your sphere as media consumption rises by up to 60%.
All you have to do to kick-off a Sphere Campaign is provide a list of email addresses and your contacts will be targeted with an ad that most will see once a day. You can even customize your ad or create your own on Canva.
2. Check in on your clients using video
Use Google Hangouts or FaceTime to chat with clients instead of a phone call or cancelling a meeting. Getting dressed and ready like you’re meeting a client in person can also help you be more productive throughout the day! You know what they say – look good, feel good.
3. Use Facebook Live to give a virtual home tour
If you can’t host an open house in-person, you can still do a walk-through and answer questions as they come through your feed. You can even save your video to your Facebook or Instagram story so that potential homebuyers see the home after your live stream is over. Some of the attention you gain from this could even be new business!
If you’re questioning whether or not it’s safe to host an open house, check out NARs official hub for all things COVID-19
4. Look to Streaming TV to stay relevant
Similar to the rise in media consumption, Streaming TV usage will increase by around 61% as Americans stay indoors. Traditional TV advertising may have been too expensive to take advantage of in the past, but your commercial can be affordable and simple to launch. Adwerx provides fully produced TV commercials that you can purchase via your Adwerx portal.
5. Help your home services community with local business referrals
As we’re sitting at home, we’re probably all starting to notice some projects that need to get done. Whether that be the dreaded task of cleaning out the gutters or the precision-required new paint-job, you can provide referrals for other home services in your community and help small businesses that need it the most. And remember – what goes around, comes around.
Social distancing won’t last forever, but it can start to feel that way. Keeping our connections strong is what will keep us motivated until we can resume business as normal. If you need help figuring out your digital game plan in the meantime, schedule a meeting with one of our Marketing Specialists.
- Source: Copyright ©2018 “Profile of Home Buyers and Sellers.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission.