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Thought Leadership
November 7, 2023

Sean Carpenter: your real estate database is not the same as your sphere

How do you stay in touch with the people who drive your real estate business?

We asked real estate thought leader Sean Carpenter. And fortunately, we had our camera rolling when Sean started talking about how real estate agents should think about their sphere of influence. It’s a hot topic for us since launching ads for your sphere.

Sean’s message is clear: give some thought to who is in your sphere and why.

“If you tell me you have 8,000 people in your database, you’re not going to impress me,” he said. “I can grab a phone book and say, “I have 38,000 people in my database.”

So how you organize folks from your database into your sphere matters. Who is in the bullseye? Who is in the middle?

Knowing these details will dictate how you spend your time and marketing efforts. “Instead of spending all your time out here with strangers trying to push them into your pile, what you should really do is spend your time in the middle of that bulls-eye and start each day in the middle and work your way out.”

Sean Carpenter oversees all training and education programs for associates and managers of Coldwell Banker King Thompson in Central Ohio and Coldwell Banker West Shell in the Greater Cincinnati area. He is one of Inman News Top 100 Most Influential Leaders in Real Estate in 2013 and the #6 most influential people in real estate social media by The Swanepoel Report. You can read more from Sean on his blog at

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