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November 7, 2023

Adwerx Enterprise Introduces Television Commercials as a Service™ (TCaaS)

Adwerx Enterprise Introduces Television Commercials as a Service™

Television has reigned supreme as the king of advertising media since the 1950s. TV ads combine audio and motion graphic elements to bring your message to life, making it easier to build an emotional connection with your target audience. To this day, it is still the most persuasive form of advertising. You’ve probably found yourself talking about a funny commercial or humming a jingle without even realizing it. In the age of cord cutting, more people are moving away from traditional cable service towards streaming platforms like FireTV and Roku.

Streaming services have transformed the way we watch television and experience commercials. We’re now able to choose a streaming package based on how many commercials we want to see. But as prices drop and more people cut the cord, advertising spots are increasing. This growing availability of inventory combined with the digital delivery system are transforming TV advertising.

The advent of this new streaming TV world has theoretically made TV Commercials both accessible and affordable for small and medium businesses that have historically been locked out of the market.  But in order to take advantage, small and medium businesses need a service that can combine the creation of the TV Commercial itself (personalized to their business), with a hyper-local media buy.

Introducing Television Commercials as a Service™ (TCaaS) – democratizing TV Advertising for everyone.

TCaaS is our cutting-edge service that combines the production of a personalized TV commercial with placement of the commercial on premium channels in a hyperlocal area (as small as ¼ mile radius). What’s remarkable is that customers can get a TV commercial up and running in less than 5 minutes, and for as little as $399/month, all-in. Commercials are displayed across popular on-demand services like Hulu, Sling, ESPN+, and more during prime viewing hours. Like all of our existing services, we’ve made the process for purchasing TV Commercials brilliantly simple. Get in front of the right prospects at the right time. Upload your commercial, drop pins or enter zip codes to control where your ad appears, and select the frequency with which you’d like your commercial to air.

If you don’t have your own commercial produced, simply select one of our Adwerx original commercials that we’ve produced for you. You can easily swap your commercial anytime you want. Promote a product or listing, run seasonal promotions, or highlight your brand. Ensure you’re getting the reach you desire with real time analytics.

Early Adopters

We are proud to have launched TCaaS with a handful of the country’s leading real estate brands: Berkshire Hathaway HomeServices, Vanguard Properties, Real Living Real Estate, RE/MAX, and Keller Williams Realty. Over 200,000 agents are now eligible to purchase streaming TV campaigns through Adwerx. We can’t thank them enough for believing in our vision and the value of our new offering. This form of advertising has implications far beyond real estate, and we look forward to launching personalized television commercials in many other industries.

Future Implications

TCaaS is democratizing TV advertising. While large firms have the budget and resources for television ad campaigns, most individual agents or small businesses do not. TCaaS is affordable and accessible; it allows any sized business to create personalized content, use geo-centric targeting, and show ads that are relevant and timely for the exact audience you want to reach. And your ad spend can be tailored to your budget.

You have access to technology that allows you to segment and reach prospective customers through multichannel marketing campaigns with very little effort. Our mission has always been to level the playing field by making advanced digital marketing accessible to businesses of all sizes. We are now adding one more channel to achieve your goals and reach people where they spend their time.

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