February 10, 2023

Western Ohio Mortgage Improves Digital Advertising Strategy with Adwerx

Lender now provides brand marketing for loan officers with personalized, hyperlocal ads

February 10, 2023 – The mortgage entrepreneurs leading Western Ohio Mortgage are fulfilling a pledge to help their loan officers stay at the forefront of technology and innovation by launching a customized and hyperlocal digital advertising strategy with Adwerx. The Adwerx Platform seamlessly generates personalized and company-branded digital ads to fast-track awareness of the services provided by the firm’s dedicated loan officers.

Adwerx’s Platform makes it easy for both the brokerage and its producers to build brand awareness by seamlessly generating ads that appear on Facebook, Instagram, popular mobile apps, and premium websites that potential clients visit on a daily basis. Using a best practice known as retargeting, these automated ads increase visibility and maximize online exposure as the loan officers’ ads follow potential clients who have visited their web page to subsequent sites they visit.

Western Ohio Mortgage’s loan officers also receive access to a pre-made inventory of personalized ads through a branded, self-service portal that they can run individually, complementing their automated campaigns. All ad templates are built with the firm’s marketing team to be brand compliant, freeing the loan officers from fear that ads won’t meet regulatory or company brand standards.

By implementing Adwerx, Western Ohio Mortgage is better equipped to attract, develop, and support its mortgage lending professionals by helping them reach critical referral networks to earn new business. To learn more, visit

About Adwerx

Adwerx is an industry-leading digital advertising automation platform known for helping real estate and mortgage firms win more business and retain top talent. Scalable for businesses of any size, Adwerx personalizes advertising using best practice techniques and rich message delivery for hundreds of enterprises and their individual producers across the United States and Canada.

Adwerx is on a mission to redefine how the real estate, mortgage, wealth management, and financial services industries attract new customers and nurture existing ones by providing them with personalized and scalable marketing solutions to profitably grow their business. To learn more, visit

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