West & Woodall Real Estate Expands its Digital Ad Strategy with Advertising Automation from Adwerx
Providing a humanized approach to advertising for every agent and listing
April 6, 2022 — Fulfilling a commitment to provide the best technology for its agents, West & Woodall Real Estate has implemented Adwerx Advertising Automation for each of its sales offices. Adwerx automates personalized advertising for real estate agents at a firm, targeting potential home buyers and sellers on premium websites, social media, and streaming television in their local markets. This streamlines a complicated and time-consuming marketing process, allowing agents to focus their time on high-value activities like guiding clients through the home buying or selling process.
Adwerx’s technology is centered around humanizing the producers, and all ads feature the photo, name, and contact information of the real estate agent. Research shows that 80% of customers are more likely to purchase a product or service from a brand that provides personalized services, and Adwerx campaigns inspire a sense of confidence and familiarity at a local level.
Digital ads for new listings launch as soon as properties go on the market. In addition, West & Woodall Real Estate is leveraging Adwerx-enabled retargeting campaigns. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients.
Lastly, agents can unlock the power of streaming TV advertising through a branded, self service portal. Through this Adstore, additional campaigns can be purchased at a discounted price as part of the Adwerx program, complementing the listing and retargeting ads provided by their brokerage.
“We’ve always been dedicated to providing unparalleled customer and agent experiences,” said Brooke Tart, Broker at West & Woodall Real Estate. “Working with Adwerx allows us to maintain our focus on the client and contributes to the success of our agents, establishing their personal brand in a digital world.”
Digital advertising is a marketing channel that satisfies both broker and agent objectives, helping agents earn more listings while also continuing to develop the overall reach of the brokerage brand. Adwerx makes digital advertising easy to set up, implement, and track. To learn more, please visit adwerx.com.
About West & Woodall Real Estate
West & Woodall Real Estate is a full-service residential, commercial and management company serving Central North Carolina since 2005.
At West & Woodall and our affiliated companies we are focused on delivering personable, reliable service with integrity to our clients. We stand behind our partnerships, and we stake our reputation on the relationships that we build.
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.