August 5, 2022

Universal Mortgage Automates Hyperlocal Digital Advertising With Adwerx

Retargeting ads will represent both the brand and the individual producer on the web and social media

August 5, 2022 – Based in Coral Gables, FL, Universal Mortgage strives to help clients achieve the dream of homeownership. In doing so, they take pride in treating every customer as an individual, not a number. With the launch of Adwerx Retargeting, Universal Mortgage will further that one-on-one connection by placing loan officers in front of customers and prospects who visit their webpages.

Automated retargeting ads work by creating a personalized, customizable ad for every Universal Mortgage Loan Officer. Once somebody visits the LO’s webpage, their ad will then follow the individual wherever they go on the web and social media. The ads are compliant and include the corporate brand’s logo and colors, ultimately strengthening both the brand of the producers and the company.

“We really take pride in the relationships we share with our customers,” said Belkys Rodriguez, Owner of Universal Mortgage. “By delivering a personalized ad featuring the Loan Officer to everyone who visits their page, we’re taking that human connection to the next level and becoming more personable to our target audience.”

Adwerx is currently used by 28% of the Scotsman Guide’s Top 25 and has been proven to increase producer productivity and lower turnover. To learn more about solutions for your firm, visit

About Universal Mortgage

At Universal Mortgage, LLC, our mission is to set a high standard in the mortgage industry. We are committed to quality customer service – putting the people we serve first. Our goal is to carefully guide you through the home loan process, so that you can confidently select the best mortgage for you and your family from the many mortgage options that are available today. After you select the loan that is best for you, we will work continuously on your behalf to help you achieve your dream of homeownership.

At Universal Mortgage, LLC we strive to make you a client for life. We want to be your first choice each and every time you need a home loan. We always try to go above and beyond for you so that you will always feel confident referring your family and friends to us for their mortgage financing needs.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 500 enterprises and over 400,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at

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