The Lafferty Group Launches Adwerx Advertising Automation
All producers at the firm will receive personalized campaigns targeted to their ideal networks
Adwerx, the leading provider of localized digital advertising for over 500 leading enterprises has launched online listing and retargeting advertisements for The Lafferty Group, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.
With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.
The Adwerx platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“Our top priority is to give our agents a leg up in their local market,” said Mike Lafferty, Broker/Owner at The Lafferty Group. “By investing in digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”
Adwerx launched its automated service in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for companies by providing producers with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.
About The Lafferty Group
We have a commitment to our clients and ourselves to make our company the best of its kind and we will accept nothing less than perfection. Since we work together as a team, we can provide value and satisfaction to our clients. Our business is based on referrals, so each of us will be involved in every transaction, ensuring our clients receive the best possible service.
We live, work, and raise our families in The Treasure Coast, so we are also active in the community and strive to make The Treasure Coast a great place to live.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.