The Elaine Group, Inc. Expands Technology Footprint With Adwerx Advertising Automation
All agents at the firm will receive a personalized retargeting campaign, while all property listings receive a customized advertising campaign
March 30, 2022 – Adwerx, the leading provider of localized digital advertising, has launched online listing and retargeting advertisements for The Elaine Group, Inc., providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.
With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites and mobile apps, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brands and maximize the visibility of each listing.
Adwerx further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“The Elaine Group, Inc. is dedicated to finding innovative solutions for our firm and our clients,” said Elaine Perez, Broker/Owner at The Elaine Group, Inc. “Online advertising is an essential piece of a modern marketing plan, and Adwerx has demonstrated success. The platform will automate this complicated and time-consuming process so our agents can focus on acquiring and selling more listings and serving their clients. It’s a win for everyone.”
Expectations are high for today’s real estate agents. They need the power of digital advertising to help differentiate themselves in an aggressive sales market, and to foster confidence among home buyers and sellers who are relying on their professional expertise. Agents directly benefit when their firms provide Adwerx’s technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage.
To learn more about Adwerx solutions for your firm, visit adwerx.com.
About The Elaine Group, Inc.
The Elaine Group, Inc. is composed of experienced agents holding various certifications from The National Board of Realtors. Our brokerage is the one-stop-shop for anything real estate.
In addition to providing services in residential and commercial real estate, we partner with experts in the field to provide our clients with a world class experience culminating in a hassle free, smooth transaction. While working with our multifaceted agents you can expect a different level of expertise and insight to assist you in the process of selling or purchasing real estate.
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.