Stellar Mortgage Corp. Improves Digital Advertising Strategy with Adwerx
Premier lender steps up its commitment to supporting loan officers with personalized, local brand ads
October 25, 2022 – Personalization is important to Stellar Mortgage Corp., a company that prides itself in having a highly personalized approach to the mortgage lending process. By launching Adwerx automation, they are enabling their loan officers to stay at the forefront of technology and innovation with a customized, personalized, and hyperlocal digital advertising strategy. The Adwerx Platform seamlessly generates individual and company-branded digital ads to increase awareness of the services provided by each of the firm’s dedicated LOs.
Adwerx’s Platform makes it easy for both the brokerage and its producers to build brand awareness by seamlessly generating ads that are:
- targeted to individuals who visit the producers’ website
- displayed to prospects where they are spending time online
- personalized by the producer as desired
- brand-compliant and include contact information for the loan officer
- deployed frequently and are measurable in order to track reach
“We are very excited to implement Adwerx in order to stay in touch with our customers and prospects via the web, social media and even TV,” said Steve Umansky, Senior Mortgage Banker at Stellar Mortgage Corp. “We know that this new strategy will free up our time and expand our reach when keeping in touch with customers and staying top-of-mind with local prospects.”
Ads appear on Facebook, Instagram, popular mobile apps, premium websites, and even streaming TV services like Roku and Sling TV. These automated ads increase visibility and maximize exposure as they appear to contacts and potential clients who are in the search for a mortgage lender.
By implementing Adwerx, Stellar Mortgage Corp. is better equipped to attract, develop, and support its mortgage lending professionals with a service that has been proven to lower producer churn by up to 42%. To learn more, visit adwerx.com.
About Stellar Mortgage Corp.
Stellar Mortgage Corp. can finance or refinance your home or other property, not only quicker than the major banks, but with a much more personalized approach. Our expertise, guidance, and a personalized touch is unlike anything else provided by anyone. With your future in consideration we aim to work with you as a lifetime client and are here to act as your personal mortgage advisory.
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.