April 19, 2022

Society Mortgage Brings Marketing Automation to Loan Officers With Adwerx Enterprise

Firm automates brand advertising for every loan officer through Adwerx’s leading digital platform with proven ROI

April 19, 2022 – Society Mortgage, a mortgage lender based in Fort Lauderdale, FL, is constantly evolving to provide simple, straightforward transactions delivered with personal attention to detail. By joining Adwerx’s portfolio of mortgage customers, they are driving this concept home by automating personalized digital advertising for all loan officers at their firm to reach their borrowers directly.

Through Adwerx’s Customer Relationship AdvertisingTM solution, every loan officer in Society Mortgage’s network will receive personalized advertising campaigns designed to keep their brand top-of-mind with their existing database and maximize online exposure to potential clients who have visited the loan officers’ web pages. This strategy is designed to ensure that loan officers are continuously in front of the people they’ve identified as important to their business.

From day one of launch, loan officers have access to pre-approved, brand-compliant ad templates built with the firm’s marketing team. Part of the value the firm found in Adwerx includes a compliance dashboard where ads are optimized for regulatory compliance, eliminating the risk and time associated with manual approval.

“We are always looking for opportunities to streamline our business,allowing our loan officers more time to focus on what’s important, providing exceptional service to every borrower,” said Chad Turner, President at Society Mortgage. “Customer Relationship AdvertisingTM from Adwerx will help keep our loan officers’ names and faces in front of potential home buyers while allowing us to keep expanding our business. We are excited to spend more time with clients and continue to grow our coverage across the U.S.”

Adwerx has seen rapid adoption among the nation’s most innovative brokerages and has been proven to increase producer productivity. To learn more about Adwerx solutions for your firm, visit

About Society Mortgage

Formerly Consumer Real Estate Finance Company (CREFCO), Society Mortgage was founded by Chad Turner in 2003, with the addition of business partner Benjamin Bangs in 2009. When CREFCO began its journey as mortgage brokers, we were only as good as the banks that we submitted loans to for review. Not until becoming mortgage bankers approved by FHA, VA and USDA and internalizing every aspect of the home loan process were we able to truly provide the unparalleled service and loan products we do today. For that reason, we elevated CREFCO to Society Mortgage with bigger and better reasons to choose us. We are constantly evolving to better what’s best and committed to take exceptional services to even greater landscapes – lower interest rates, higher loanable amounts and even greater coverage across the United States.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 500 enterprises and over 400,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at

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