Prosperity Home Mortgage Commits to Automated Advertising Strategy with Adwerx, Goes Digital During Pandemic
Leading mortgage lender, Prosperity Home Mortgage, LLC launches the Adwerx Automation Platform, delivering a competitive advantage for Mortgage Consultants across their national network
Prosperity Home Mortgage, LLC, an affiliate of HomeServices of America, joins the growing portfolio of Adwerx’s mortgage customers. Prosperity Home Mortgage is committed to supporting buyers and sellers through every phase of the real estate lifecycle, specializing in residential and refinance loans. Their dedication to providing localized expertise and service for each unique housing market has most recently translated into a focus on hyperlocal and personalized digital advertising through the Adwerx Automation Platform.
Prosperity Home Mortgage has over 400 mortgage consultants in diverse markets across the country. It is composed of six different brands, each with their own set of brand standards, a complex corporate structure that the Adwerx Automation Platform can easily accommodate. While users are able to customize their ads, Adwerx ensures brand consistency by providing templates that include approved logos and color schemes.
Every Mortgage Consultant in the network will receive a Custom Audience Campaign designed to keep their brand top-of-mind with past clients and referral partners. They also receive a Retargeting Campaign that increases visibility and maximizes online exposure with personalized ads that follow potential clients who have visited the Mortgage Consultants’ web pages to subsequent sites they visit. This cyclical approach will ensure that Mortgage Consultants are continuously in front of the people they’ve identified as important to their business on premium websites, mobile apps and social media sites. Mortgage Consultants can also use the ads to relay timely information about topics such as refinancing, leveraging technology to widely disseminate these critical messages.
“We recognize the time and focus it takes our Mortgage Consultants to connect with clients and prospects to make sure they’re informed – especially right now, in such a turbulent time,” said Ron Wivagg, National Sales Support Manager at Prosperity Home Mortgage. “Adwerx provides a seamless solution for our consultants to do this. With more eyes on digital than ever before, we’re leveraging Adwerx’s available technology to free up valuable time and better serve our clients.”
Prosperity Home Mortgage has racked up a list of impressive accolades in recent years:
- One of the “Top 50 Best Companies to Work For” by Mortgage Executive Magazine
- One of the Top Mortgage Lenders in the country by Scotsman Guide for five years in a row
- One of the best mortgage companies in the nation by Mortgage Executive Magazine six years in a row
A focus on technological innovation has helped the lender remain at the top of the industry. Mortgage companies can face barriers when implementing such large-scale advertising strategies because of federal regulations that restrict advertising in the housing industry. Part of the value that Prosperity found in Adwerx includes a compliance dashboard. All ads are optimized for regulatory compliance, eliminating the risk and time associated with manual approval.
“We’re absolutely thrilled to join forces with Prosperity Home Mortgage, and provide its nationwide network of loan officers with a solution to help them market directly to local consumers and build a more personal connection, in a time when personal connections cannot be made face to face” said Adwerx CEO Jed Carlson. “It is crucial now more than ever to find new ways to reach consumers, and our platform takes the guesswork out of how to do this online.”
Since its launch in 2017, the Adwerx Automation Platform has seen rapid adoption among the nation’s most innovative brokerages and lenders. Firms who provide this technology experience up to 42% lower producer churn. To learn more visit enterprise.adwerx.com.
About Prosperity Home Mortgage, LLC
Prosperity Home Mortgage, LLC (PHM), is a full service mortgage company specializing in residential and refinance loans. PHM operates cost-to-coast and has a team of over 400 local Mortgage Consultants to work closely with you throughout the financing process, helping provide valuable information so you can make informed decisions on your journey to home ownership. To learn more, visit them at phmloans.com.
One of the fastest growing advertising technology companies, Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale with the Adwerx Automation Platform. The Platform integrates with native software to generate and deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Real estate, mortgage, insurance, financial services, and other innovative sales firms and franchises drive growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces agent churn by 42 percent. Adwerx has over 200 enterprise customers across the U.S., Canada and Australia. Learn more about Brilliantly Simple Digital AdvertisingT at adwerx.com.