HomeSmart Realty Partners Expands its Digital Advertising Strategy with Adwerx
Real estate company will provide personalized, local brand ads for every producer at the company
Fulfilling a commitment to provide the best technology for its team, HomeSmart Realty Partners has implemented Adwerx for each of its sales offices. Intelligent retargeting technology and automated listing ads powered by Adwerx deliver the digital advantage that home sellers and agents expect from their brokerage, empowering them to compete in today’s aggressive real estate market.
Digital ads for new listings launch as soon as properties go on the market. These ads appear on Facebook, popular mobile apps, and across premium websites that consumers and potential home buyers visit on a daily basis, including local and national news outlets. This helps to instill confidence and optimism amongst sellers seeking a swift transaction. Additionally, the program automates the work of digital marketing promotions, allowing agents to focus on acquiring new listings and providing enhanced quality client service.
Adwerx further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients.
Additionally, agents can unlock the power of streaming TV advertising through a branded, self service portal that allows them to purchase additional advertising campaigns on top of the complimentary listing and retargeting ads they’ll receive through the Adwerx program.
“We know that in recent months our prospective buyers and sellers have been spending so much more of their time online,” said Dan Bowden, President at HomeSmart Realty Partners. “As a result, it is more important than ever to implement a program that puts our agents in front of those prospects. Adwerx provides a simple, yet impactful solution to do this.”
Digital advertising is a marketing channel that satisfies both broker and agent objectives, providing trackable reporting that helps agents earn more listings while also continuing to develop the overall reach of the brokerage brand. Adwerx makes digital advertising easy to set up, implement, and track. To learn more, please visit enterprise.adwerx.com.
About HomeSmart Realty Partners
Founded in 2000 by entrepreneur Matt Widdows, HomeSmart is the fifth-largest and one of the fastest-growing brokerages in the nation. From tools and technology to training and brand recognition, HomeSmart is a full-service, career-oriented brokerage that allows agents to better serve home buyers and sellers throughout the United States.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.