Engel & Völkers Kansas City Expands its Digital Advertising Strategy with the Adwerx Enterprise Automated Advertising Platform
Providing Personalized, Local Brand Ads for Every Agent and Listing
Fulfilling a commitment to provide the best technology for their agents, Engel & Völkers Kansas City has implemented the Adwerx Automated Advertising Platform for each of its sales offices. Intelligent retargeting technology and automated listing ads powered by Adwerx deliver the digital advantage that home sellers and agents expect from their brokerage, empowering them to compete in today’s aggressive real estate market.
Digital ads for new listings launch as soon as properties go on the market. These ads appear on Facebook, popular mobile apps, and across premium websites that consumers and potential home buyers visit on a daily basis, including local and national news outlets. This helps to instill confidence and optimism amongst sellers seeking a swift transaction. Additionally, it automates the work of digital marketing promotions, allowing agents to focus on acquiring new listings and providing enhanced quality client service.
The Adwerx Automated Advertising Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility – keeping them top-of-mind with potential clients.
Additionally, agents can unlock the power of streaming TV advertising through a branded, self service portal that allows them to access additional advertising campaigns on top of the complementary listing and retargeting ads they’ll receive through their Adwerx program.
“This is one more tool in the extensive EVKC marketing portfolio that allows our Advisors to provide exceptional marketing for their clients,” said Josie Kaderly, Marketing Director at Engel & Völkers Kansas City.
Digital advertising is a marketing channel that satisfies both broker and agent objectives, providing trackable reporting that helps agents earn more listings while also continuing to develop the overall reach of the brokerage brand. The Adwerx Automated Advertising Platform makes digital advertising easy to set up, implement, and track. To learn more, please visit enterprise.adwerx.com.
About Engel & Völkers Kansas City
Since its beginning in 1977 as a specialty boutique providing exclusive, high-end real estate services in Hamburg, Germany, Engel & Völkers has become one of the world’s leading companies specializing in the sale and lease of premium residential and commercial property, yachts and private aviation.
Engel & Völkers’ unique shop concept and luxury service at all price points provides a refreshing, new take on Kansas City Real Estate. Committed to exceptional service, Engel & Völkers supports its advisors with an array of premium quality business services; marketing programs and tools; multiple platforms for mobile, social and web; as well as access to its global network of real estate professionals, property listings and market data.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
Receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.