Coldwell Banker Village Green Realty Delivers its Agents a Competitive Advantage with Adwerx
Leading Hudson Valley & Catskills real estate firm steps up its commitment to innovative marketing with personalized, hyper-targeted local brand ads.
Adwerx, one of America’s fastest-growing companies four years in a row and preferred digital advertising platform to 25% of top brokerage firms and over 15% of the top mortgage originators in the U.S., announces the latest brokerage firm to provide automated advertising solutions for every agent: Coldwell Banker Village Green Realty.
Coldwell Banker Village Green Realty focuses on two simple directives – providing the best possible service to clients, and supporting the growth of their agents. Coldwell Banker is ranked #1 in agent satisfaction*; the addition of Adwerx to Coldwell Banker Village Green’s robust suite of marketing products creates a competitive advantage for the brokerage, benefiting both agents and clients by generating increased visibility for every new home listing and sale and maximizing the online exposure of Village Green agents as ads follow potential clients who visit their web pages.
Adwerx’s platform makes it easy for both the brokerage and its agents to advertise online by seamlessly creating ads that are:
- targeted to the right hyperlocal geographic area
- personalized with the agent’s photo and contact information
- displayed to prospects where they are spending time online
- reaching consumers who are likely to purchase a home
- measurable in order to track reach
Ads appear on Facebook, Instagram popular mobile apps, and premium websites that consumers and potential home buyers visit on a daily basis. By implementing Adwerx advertising, Coldwell Banker Village Green Realty is better equipped to attract, develop, and support its real estate professionals with a service that has been proven to boost productivity by 35% and lower agent churn by up to 42%.
“Adoption can be a challenge for any organization introducing a new technology,” said Guy Barretta, Chief Operating Officer at Coldwell Banker Village Green Realty. “With Adwerx’s automated model, there’s no learning curve for our agents – the marketing just happens while they focus on the human relationships that build their business.”
“As agents generate new business, Adwerx will automatically generate the online advertising that’s so important in this fast-moving market.” said Amy Wallace, head of the marketing team, “I’m really excited about this partnership with Adwerx – it’s going to be a game-changer for our agents and our marketers. Adwerx will take care of the essentials and free us to get creative!”
To learn more about how Adwerx can help your firm succeed, visit enterprise.adwerx.com.
About Coldwell Banker Village Green Realty
Village Green Realty was founded in 1991 by Joan Lonergan, a native of Ulster County. As a young real estate agent Joan saw other agents turning away business because they were waiting on a “big fish”. She glimpsed an opening in the market for someone willing to work with everyone; whether they were looking for a luxury property or a small parcel of land. Joan opened an office on the green in Woodstock and become one of the few female real estate brokers in the area. What Joan began has grown to 6 offices, 150 agents, and 23 support staff who serve 6 counties.
Village Green’s agents, management and staff are still led by the 4 guiding principles Joan assigned herself when she first opened her doors to anyone who needed great representation: Always Tell The Truth, Deliver On Your Promises, Don’t Pretend To Know Something You Don’t; Find Out, It’s Not About Us – It’s About Our Clients.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.
*Coldwell Banker® / Quester® Real Estate Agent Research, August 2020 – Net Promoter Score by Brand