Press
May 13, 2020

CENTURY 21 Western Realty Delivers Their Agents a Competitive Advantage, Launches the Adwerx Enterprise Automation Platform

West Houston brokerage steps up its commitment to unparalleled service by implementing automated online listing ad campaigns and retargeting

Established in 1976 as one of the first CENTURY 21 offices in the West Houston area, CENTURY 21 Western Realty prides itself on being the most recognized brand name in the real estate industry, with an unparalleled 97% awareness among consumers. Understanding the fundamental importance of brand recognition, CENTURY 21 Western Realty is implementing the Adwerx Enterprise Automation Platform to automate online ads for all new listings, plus custom retargeting campaigns for all of their agents.

The Adwerx Enterprise Automation Platform delivers each client a fully integrated, results-oriented digital marketing solution.

  • Agents can exceed their clients’ expectations and create immediate online visibility for their listing – automated ads are displayed on Facebook, mobile apps and premium websites that consumers and potential home buyers visit regularly.
  • Intelligent retargeting extends agents’ reach and the opportunity to recapture the interest of prospects. In fact, 43% of their website visitors (potential clients) are more likely to convert (Criteo), as a result of online retargeting ads that follow their online behavior.

“CENTURY 21 Western Realty is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said Kelly Gilman-Post, Manager/Owner at CENTURY 21 Western Realty. “Adwerx Enterprise provides a seamless solution for our agents to do this. The program maximizes the visibility of our properties for sale, while keeping our agents top-of-mind with anyone who visits our web pages.”

It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. The Adwerx Enterprise Automation Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build their business. To learn more, visit enterprise.adwerx.com.

About CENTURY 21 Western Realty

As one of the leaders in Real Estate sales in the Houston TX Homes Market, we believe communication, courtesy, and professionalism are the keys to a successful partnership between REALTOR® and client. Whether you are a 1st Time Homebuyer who wants a private tour of homes suited to your individual needs or a Seasoned Seller who needs creative marketing techniques to sell your home, we can help. Whether you are looking for Homes in Houston, Katy, Sugarland, Memorial, Richmond, Spring Branch or Cyfair, or the surrounding areas, everything you need is right here! We cover most of the Houston area and can also assist you in finding an agent if you are buying or selling out of the area. Visit us at century21western.com to learn more.

About Adwerx

One of the fastest growing advertising technology companies, Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale with the Adwerx Automation Platform. The Platform integrates with native software to generate and deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Real estate, mortgage, insurance, financial services, and other innovative sales firms and franchises drive growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and lowers churn by 42 percent.

Adwerx has over 200 enterprise customers across the U.S., Canada and Australia. Learn more about Brilliantly Simple Digital AdvertisingTM at adwerx.com.

Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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