September 15, 2021

Cahaba Mortgage Humanizes Their Brand Advertising With Adwerx

Every loan officer will receive personalized, automated digital brand ads to grow their business

Located in central Alabama, Cahaba Mortgage offers localized expertise and advanced technology to make the home loan process as personalized and easy as possible. Today, Cahaba Mortgage is launching automated brand advertising for all of their loan officers through Adwerx, a full-service platform shown to increase productivity.

Through the Adwerx platform, branded ads featuring the loan officer’s face and contact details are automatically created and launched across Facebook and Instagram, and premium websites. Firms also have access to personalized streaming TV commercials. These digital brand ads allow loan officers to build personal brand awareness in their local areas, reach home buyers directly, and also stay top-of-mind with their referral networks. It delivers a human touch for a company’s brand and delivers a 15% increase in productivity for sales producers.

“Cahaba Mortgage is dedicated to personalizing the client experience,” said Josh Hefty, Owner of Cahaba Mortgage. “Adwerx has found a way to extend that personalization through humanized advertising, and it’s all automated”.

Mortgage companies have traditionally been restricted with their advertising due to compliance barriers. For the first time ever, mortgage firms have access to automated advertising through Adwerx’s proprietary technology. Their compliance approval dashboard streamlines the approval process and communication updates for a firm’s internal stakeholders, making the process much less burdensome for the compliance team.

To learn more about Adwerx solutions for your firm, visit

About Cahaba Mortgage

Cahaba Mortgage is here to create custom financing solutions using advanced technology to create a swift and delightful homebuying experience. We are created to deliver the best mortgage based on your unique needs – and at record pace!

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at

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