July 27, 2022

Boomerang DM Automates Customized Digital Advertising With Adwerx

The firm is now leveraging Customer Relationship Advertising™ from Adwerx to stay top-of-mind with their local community

July 27, 2022 — AdwZerx and Boomerang DM share a common goal – to help real estate firms stay top-of-mind with past clients, friends, and family to generate more repeat and referral business. Now, the companies are joining forces to promote the Boomerang DM brand and sales team using personalized, CRM-based digital advertising from Adwerx.

Boomerang DM was founded by top-producing real estate brokers in Denver, Colorado as a way to connect and stay in touch with their network. The firm recognized the challenges real estate agents face with consistent marketing to past clients and launched a solution to help agents earn more repeat and referral business each month. Now, the company will now be able to keep its brand and sales team consistently top-of-mind with personalized digital advertising to contacts in their database, using this same philosophy to stay in front of their own clients and prospects.

The Adwerx CRA software connects with Boomerang DM’s CRM platform to generate personalized digital ads that “follow” the firm’s specific list of current clients and prospects (pulled from the CRM) as they browse the web and social media – keeping them in front of the people that matter most to their business.  

“We’re dedicated first and foremost to helping our clients keep in touch with their most valuable contacts,” said Michael Zak, Founder & CEO at Boomerang DM. “That means we need to create a robust marketing strategy that enables us to also stay top-of-mind. Adwerx is a critical component of this plan, and the best part is that because it’s fully automated, we can get off the ground without having to do any of the work required to make it happen.”

Using digital advertising to stay in front of prospects and customers is an essential piece of a successful marketing strategy. Adwerx delivers comprehensive digital advertising solutions that are easy to use and deploy and works well for any business that needs to stay in front of a client base on a regular cadence.

To learn more about Adwerx solutions for your firm, visit

About Boomerang DM

Boomerang DM helps business professionals in referral-based businesses from real estate to lending and many others, stay in touch with their clients for more repeat and referral business automatically each month. Consistently marketing to past clients is always a challenge and providing true value at the same time is an even greater one. Subscribers often report the Boomerang DM offers to be the only marketing their clients actually thank them for and that their clients look forward to receiving them each month! Boomerang DM currently serves 74 market areas in 21 states over the US. Offer values sent to clients in 2021 exceeded $60 million.

Boomerang DM works because it’s high quality, high value and bottom-line keeps professionals top-of-mind with their clients for more repeat and referral business automatically each and every month.

About Adwerx

Adwerx delivers Advertising Automation as a Service for over 500 enterprises and over 400,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.

Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at

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