February 11, 2021

Berkshire Hathaway HomeServices Montana Properties Expands Listing Ad Program for Luxury Properties

The move ensures that luxury home listings receive a comprehensive digital advertising campaign in the critical first weeks on the market

Berkshire Hathaway HomeServices Montana Properties is making a promise to provide luxury clients with the best in digital advertising technology to get their homes in front of potential buyers. Expanding on the Adwerx Automated Advertising Program already provided by Berkshire Hathaway HomeServices Corporate, each luxury listing will receive two weeks of advertising on premium websites and social media.

Digital ads for new luxury listings launch when a property is publicly listed – and during the all-important two weeks that the home receives the most attention. They appear on popular websites such as ESPN and the New York Times and social media sites such as Facebook and Instagram. This helps to instill confidence and optimism amongst sellers, proving Berkshire Hathaway HomeServices Montana Properties agents are digitally savvy, and are providing the best marketing possible for their listings.

“Adwerx has been an important part of our strategy to win more listings,” said Craig Danenhauer, President at Berkshire Hathaway HomeServices Montana Properties. “We trust Adwerx to help extend our reach for our high end properties on the market by delivering ads that automatically deploy to reach potential buyers online.”

Since its launch in 2017, the Adwerx Enterprise Automation Platform has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends. To learn more visit

About Berkshire Hathaway HomeServices Montana Properties
Berkshire Hathaway HomeServices Montana Properties is Montana’s premiere full service real estate company and is the highest ranked company in the state of Montana for annual sales.

The company was formed in 2006 when Prudential Bridger Realty (previously Bridger Realty, formed in 1980) and Gillespie Realty (formed in 1958) joined to create Prudential Montana Real Estate. After years of success under the Prudential brand and aligning with many of the best companies around the state, the company rebranded in 2015 with Berkshire Hathaway HomeServices.

Operated by Mike Basile and Dan Ermatinger, the locally owned company continues to grow across the state. Since rebranding with Berkshire Hathaway HomeServices, the company has opened offices in Livingston, Helena, Butte and Bigfork and now has 17 offices and nearly 275 agents across the state.

About Adwerx
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at

NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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