August 22, 2023

Technology Companies Adwerx & Reliance Create Innovative Partnership for Real Estate Leaders

Brokerages and their agents can use the integration to target key audiences with personalized digital advertising  

Adwerx, an industry-leading localized digital advertising platform, in collaboration with Reliance, which powers many of the world's most prestigious luxury brands with designer websites, CRM and marketing solutions, announces a strategic partnership that provides cutting-edge marketing efficiency and impact for brokers.

Through its industry-leading advertising automation platform, Adwerx provides real estate firms and their producers with digital ad campaigns that nurture existing relationships while boosting brand visibility in targeted markets. Personalized at scale for every agent at the firm, ads are targeted by location to consumers who have shown demonstrated interest in buying or selling real estate, or directly to the agent’s CRM audience. 

Reliance specializes in the unique challenges of building and integrating business technology in the real estate industry. Its extensive catalog of products and services is purposely designed to help modern real estate brokerages and professionals realize the added financial, competitive and operational benefits afforded by specialized technology integration.

This partnership amplifies the strengths of both companies by allowing real estate professionals to seamlessly integrate their database and websites developed with Reliance into their automated brand and nurture campaigns run through Adwerx, creating a comprehensive and powerful process of connecting with key audiences.

“We already use both Reliance and Adwerx and have for many years,” said Dan Mirsky, Chief Marketing Officer at HUNT Real Estate. “Both companies provide essential services for our brokerage and our agents’ businesses. This new partnership is exciting because it offers a seamless way for our top sales professionals to advertise and grow their brand, tying in all the different components of their online presence.”

Both companies are actively working to automate advanced digital marketing campaign processes and build a seamless customer experience. As more of the world becomes digital, designing campaigns to reach consumers where they spend their time is becoming increasingly important. 

“At Reliance, we see Adwerx as our full-service, premium advertising solution for agents, teams, and brokers; one that allows our clients to have total turn-key advertising,” said Sean McRae, CEO at Reliance. “Many of our clients are already using Adwerx, so our integration simplifies their workflow and saves them a ton of time. The decision to collaborate with Adwerx was easy and a benefit for our many mutual clients.”

“Combining the strengths of Reliance and Adwerx will create a marketing platform that is as powerful as it is easy to use,” said Michael Collins, CEO of Adwerx.  “Our process was already easy, and this integration means there is one less step for brokerage leaders to execute a broad range of data-driven marketing services.”

For more information on Adwerx please visit, and for Reliance visit

About Adwerx

Adwerx is an industry-leading digital advertising automation platform that provides personalized, hyper-targeted, and fully-automated digital advertising solutions for real estate and mortgage companies. Scalable for businesses of any size, Adwerx executes advertising with the power needed for large enterprises and the simplicity expected for an individual agent.

As a trusted partner to thousands of real estate and mortgage firms and their top producers, Adwerx enables its customers to stay ahead of the competition by reaching new audiences and nurturing existing relationships.  For more information about Adwerx and its suite of digital advertising solutions, visit

About Reliance

Reliance is a privately owned and operated marketing and software engineering firm based in Lake Oswego, Ore. The company takes great pride in being 100% Made in America, providing meticulous design standards and exceptional reliability for our clientele’s websites and marketing automation systems. Today Reliance powers more than 200 of real estate’s top luxury and independent full-service brokerages across more than 400 MLS boards. Services span the United States, Canada, the Caribbean and resort communities in Mexico and Central America. Learn more about Reliance here:

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