Why Top Agents Pair Social Media with Targeted Digital Ads

Real estate agents know the power of social media. It’s where clients spend their time, where relationships are built and where personal brands grow. But even with consistent posting, there’s a limit to how many people you can reach organically. That’s where digital advertising can take your visibility to the next level.

When you combine organic social media with targeted digital ads, you create a marketing strategy that keeps you top-of-mind with the people who matter most: your sphere, potential clients in your farm area and active buyers and sellers in your market.

Why Social Media Alone Isn’t Enough

Platforms like Facebook, Instagram and LinkedIn are excellent tools for storytelling and engagement. But organic reach has declined over time, meaning even your best posts are only seen by a small percentage of your followers.

For real estate agents, that’s a problem. Visibility builds familiarity, and familiarity builds trust. When you’re not consistently appearing in front of your audience, you risk being forgotten when it’s time to list or buy a home.

How Digital Ads Fill the Gaps

Digital ads work hand-in-hand with social media to keep your brand visible no matter what’s happening with algorithms or engagement rates.

With Adwerx, you can automatically run ads that appear across top websites, apps and social media platforms, following your prospects wherever they spend time online. Here’s how some of our most popular products help amplify your organic efforts:

Zip Code Ads: While your organic posts showcase your personality and expertise, Zip Code Ads ensure your face and name are seen by homeowners and buyers in your area—over and over again; locking in visibility within your local market. 

Listing Ads: You might post your new listings on Instagram and Facebook, but what about reaching beyond your followers? Listing Ads put your property in front of thousands of interested buyers across social media and the web, helping you attract more showings and impress your sellers with wider exposure.

Sphere Ads: One of our most recommended marketing tactics, Sphere ads allow you to stay top-of-mind with your past clients and referral network. Even when they’re not checking social media, your ads remind them that you’re their trusted real estate professional so you can keep those referral calls coming in.

Consistency = Credibility

When your audience sees you everywhere it reinforces your reputation as a successful, active agent. That kind of consistent presence builds trust. It makes you memorable. And it ensures that when someone’s ready to buy or sell, you’re the first name they think of.

How to Get Started

If you’re already posting regularly on social media, you’re halfway there. The next step is to make sure your audience sees you even when you’re not posting.

With Adwerx, setting up your digital ads takes just minutes—and they automatically run across the web, social media and streaming platforms. The result? You stay visible, build your brand and grow your business with less effort.

Learn how Adwerx can amplify your marketing and keep you top of mind.