Why Serious Agents Invest in Sphere Advertising

When it comes to growing a real estate business, few strategies are more powerful than nurturing your existing network. Your past clients, friends and professional connections already know and trust you. And that trust is exactly what drives referrals.

In fact, 66% of home sellers choose to work with an agent they already know, according to the National Association of Realtors®. That means more than half of your future business could come from people who already have your name in their contacts list.

But staying top-of-mind with your sphere takes more than an occasional social media post or holiday card. In today’s crowded digital world, visibility is everything. That’s where digital advertising, specifically Adwerx Sphere Ads, comes in.

Why Referral Relationships Need Reinforcement

Referrals are built on familiarity. People refer agents they remember. But the truth is, even satisfied past clients can forget to mention you when their neighbor says they’re thinking about selling. Life moves fast, and unless you’re consistently visible, you risk fading from memory.

That’s why top-performing agents don’t leave visibility to chance. They use digital advertising to reinforce their brand and remind their sphere that they’re active, professional and ready to help.

With Adwerx, you can make sure the people who already know you are seeing you—again and again—across the websites, apps and social platforms they use every day.

How Sphere Ads Work

Adwerx Sphere Ads are designed specifically for relationship marketing. You simply upload your contact list which could include past clients, referral partners, friends, family and professional connections and Adwerx automatically serves your ads directly to those people online.

Your face, name and brand appear on top websites and social media feeds, keeping you front and center in a way that feels natural and non-intrusive. It’s like giving your network a gentle, ongoing reminder: “I’m still here, still active, and ready when you need to buy or sell.”

Agents who use Sphere Ads often describe them as a “digital version of staying in touch.” Instead of chasing new leads, they’re cultivating relationships that already have a foundation of trust.

Adding Video to Deepen Connection

If you really want to make a lasting impression, Video Ads targeted by Sphere take your marketing one step further. By adding a short video message such as a friendly introduction, a market update or a quick “how’s the neighborhood treating you?” clip, you humanize your brand and make your ads stand out even more.

Video ads are proven to increase engagement and recall, especially when the viewer already knows the person in the ad. A familiar face combined with a personalized message is a powerful combination for building loyalty and sparking conversations.

Why Serious Agents Invest in Sphere Advertising

The best agents know that referrals aren’t random, they’re the result of consistent, intentional visibility. Here’s why Sphere Ads are one of the smartest marketing investments for serious agents:

• You’re marketing to the right audience.
  Instead of competing for cold leads, you’re focusing on people who already have a reason to trust you.
  
  
• You’re visible where it matters.
  Your ads appear across premium sites and social platforms, ensuring your contacts see you repeatedly in a professional context.
  
  
• You’re building a long-term advantage.
  While other agents rely on one-time campaigns, you’re maintaining continuous exposure that keeps your brand top-of-mind all year long.
  
  
• You’re making your past work pay off.
  Every past transaction represents future potential. Sphere Ads turn your client list into an always-on referral engine.
  

Putting It All Together

Imagine this: a past client sees your ad while checking the news, then scrolls past your video message on social media later that week. A few days later, their friend mentions they’re thinking about selling—and your name is the first that comes to mind.

That’s the quiet power of consistent, targeted advertising. You don’t have to flood inboxes or post constantly. You simply stay visible, recognizable and relevant.

Conclusion

Referrals are the lifeblood of real estate success. And with 66% of sellers choosing an agent they already know, the question isn’t whether to invest in your sphere, it’s how to stay in front of them in the most effective way possible.

Adwerx Sphere Ads and Video Ads targeting your Sphere make that simple. They combine the precision of digital advertising with the power of personal relationships, helping you stay top-of-mind with the people most likely to refer and rehire you.

Because in real estate, the more people see you, the more they remember you and the more your phone rings.

Learn how Sphere Ads can help you turn your network into your strongest source of new business.