Independent insurance agency will build on proven digital marketing success by expanding its use of Adwerx to support franchise sales efforts
July 14, 2022 – We Insure, the leading Florida-based insurance group, is expanding its digital advertising efforts with Adwerx. Since initial adoption in November of 2019, Adwerx has helped We Insure launch personalized, compliant, online ads for each of the company’s 95 retail locations, driving brand awareness and click-throughs from interested prospects. Now the company is expanding the program further, bringing Customer Relationship Advertising™ (CRA) to franchise sales reps in an ongoing effort to expand the We Insure brand and bring in new franchisees.
“Adwerx has already been a huge asset to our recruiting efforts for new franchisees,” said Chris Pflueger, Chief Franchise Development Officer at We Insure. “We’re positive we’ll see continued growth and results on the franchise sales side as we expand our digital marketing strategy through Adwerx.”
The Adwerx CRA software seamlessly integrates with a company’s existing CRM platform to automatically generate personalized digital ads for each salesperson. The personalized ads then begin to “follow” each salesperson’s specific list of current clients and prospects (pulled from the CRM) as they browse the web and social media – keeping the salesperson top of mind all the time with the people that matter most to their business. For We Insure, the program will run to individuals who have demonstrated interest in franchise ownership.
It is essential for insurance agents and brokers to use digital advertising to stay in front of their prospects and existing customer-base. Adwerx delivers comprehensive digital advertising strategies that are easy to create and deploy; and, enables brokerage leaders to recruit and retain top talent.
To learn more about Adwerx solutions for your firm, visit adwerx.com.
About We Insure, Inc.
We Insure, LLC. is a national insurance company that’s disrupting the industry with an innovative business model focused on customer experience and exceptional agent support. The franchise offers unprecedented access to carriers and complete operational, IT, service and marketing support to its franchise owners. We Insure is expanding rapidly across the U.S. with more than 225 retail locations. For more information about franchise opportunities, visit weinsurefranchise.com. For general information, visit weinsuregroup.com.
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.
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