TODAY Real Estate Launches The Adwerx Enterprise Platform, Bringing Online and Streaming TV Advertising to Agents

The program ensures that agents receive a comprehensive digital advertising campaign for themselves and their listings, including streaming TV advertising

TODAY Real Estate is making a promise to provide the best in digital advertising technology by implementing the Adwerx Enterprise Platform, including automated online ads for new listings, the use of website retargeting, and access to Streaming TV services.

Digital ads for new listings launch when a property is publicly listed – and during the all-important first week that a home hits the market and receives the most attention. They appear on popular websites such as ESPN and the New York Times and social media sites such as Facebook and Instagram. This helps to instill confidence and optimism amongst sellers, proving TODAY Real Estate agents are digitally savvy, and are providing the best marketing possible for their listings.

The Adwerx Enterprise Platform further boosts awareness of the agents themselves through impactful brand radius and retargeting technology. These campaigns elevate the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients by ensuring brand ads featuring the agent’s photo and contact information reach potential buyers and sellers within a geographic area of the agent’s choosing, as well as with any prospect who visits an agent’s website.

Lastly, agents have access to a branded, self-service portal where they can target qualified prospects directly with personalized commercials on streaming TV services, giving access to an advertising medium that is only going to grow.

“Digital and streaming TV advertising is an important part of our strategy,” said Todd M. Machnik, President at TODAY Real Estate. “We trust Adwerx to help extend our reach during the critical first week on the market by delivering ads that automatically deploy to reach potential buyers online.”

Since its launch in 2017, the Adwerx Enterprise Platform has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends. To learn more visit

About TODAY Real Estate
At TODAY Real Estate, everyone works for you. It’s our team-oriented approach and company-wide accessibility that ensures an associate is always available to assist you—whether to answer your questions about life on the Cape, provide immediate market analysis, facilitate a showing or host an open house. Well-known and respected in the Cape Cod region, we maintain close, collaborative relationships with our clients and—equally important—an office culture defined by mutual encouragement, helpfulness, and respect. Quite simply, we’ve discovered over the years that camaraderie—being proud and engaged members of a unified team who enjoy the work we do—makes us more effective sales advocates for you.

We’re here to help get you the best price and terms—whether you’re a seller looking to sell your cozy Cape home, or a buyer looking for a perfect waterfront vacation home—while facilitating a fast, efficient and hassle-free closing. And we’re proud to say that our approach has proven successful in doing just that for thousands of clients.

About Adwerx
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at

NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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