The program ensures that agents receive a comprehensive digital advertising campaign for themselves and their listings, including streaming TV advertising
Founded in 1908, the Stark Company Realtors’ four generations of success is founded on the promises kept to customers, to staff, and to the community. Now, the firm is making a promise to provide the best in digital advertising technology by implementing the Adwerx Enterprise Automation Platform, including automated online ads for new listings, the use of website retargeting, and access to Streaming TV services.
Digital ads for new listings launch when a property is publicly listed – and during the all-important first week that a home hits the market and receives the most attention. They appear on popular websites such as ESPN and the New York Times and social media sites such as Facebook and Instagram. This helps to instill confidence and optimism amongst sellers, proving Stark Company Realtors agents are digitally savvy, and are providing the best marketing possible for their homes.
The Adwerx Enterprise Automation Platform further boosts awareness of the agents themselves through impactful brand radius and retargeting technology. These campaigns elevate the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients by ensuring brand ads featuring the agent’s photo and contact information reach potential buyers and sellers within a geographic area of the agent’s choosing, as well as with any prospect who visits an agent’s website.
Lastly, agents have access to a branded, self-service portal where they can target qualified prospects directly with personalized commercials on streaming TV services, giving access to an advertising medium that is only going to grow.
“Over the last seven months, when competition in the market has reached an all time high, we realized how crucial a comprehensive marketing strategy is for our agents to win those hard-to-get listings,” said David Stark, President at Stark Company Realtors. “Equipping them with the Adwerx Platform makes local, customized, and automated digital advertising possible, and keeps our agents top-of-mind with potential clients looking to buy or sell real estate.”
Since its launch in 2017, the Adwerx Enterprise Automation Platform has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends. To learn more visit enterprise.adwerx.com.
About Stark Company Realtors
At Stark, we’ve been successful for more than a century because we are real people who care about our client’s success. To be a Stark agent is to aspire to a standard not many can achieve, and we aim to practice real estate at the highest possible level. We are people who lead with a spirit of gratefulness and a belief in abundance. At Stark, we measure success not by how many houses we sell, but by how many lives we improve. To us there is no higher calling. Learn more at starkhomes.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent, and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.