All agents at the firm will receive a personalized retargeting campaign, while all property listings receive a customized advertising campaign.
Adwerx, the leading provider of localized digital advertising for over 200,000 real estate agents and brokers has launched online listing and retargeting advertisements for Stanton Company REALTORS®, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.
With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.
The Adwerx Enterprise Automated Advertising Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“Our top priority is to give our agents a leg up in their local market,” said Richard Stanton, CEO at Stanton Company REALTORS®. “By investing in digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”
The Adwerx Enterprise Automated Advertising Platform launched in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for real estate brokerages by providing agents with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.
Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage. To learn more visit enterprise.adwerx.com.
About Stanton Company REALTORS®
Founded on Church Street in 1922, Stanton Company has been serving local real estate buyers and sellers in Montclair, NJ and surrounding towns for over 90 years.
Every one of our clients gets the advantage of receiving unsurpassed local market knowledge as well as our longstanding core commitment to unwavering professional service and integrity. We offer premium, personal service, combined with cutting edge technologies to enhance and support clients home sales and purchases.
When you work with a Stanton Company Realtor®, you get the benefit of your own personal expert on the local real estate market, as well the collective knowledge of the entire team of real estate agents.
We are proud of our more than 90 years of service to Montclair and the surrounding communities and are looking forward to the next 90!
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.