The program ensures that Associates receive a comprehensive digital advertising campaign for themselves, and every one of their listings.
Rooted in the Tampa Bay Area, Smith & Associates Real Estate has been serving local home buyers and sellers since 1969. With annual sales of $1.5 billion and over 2,600 transactions per year, Smith has the highest per-agent productivity in Tampa Bay. Continuing with their track record of showcasing their top producers, the firm is investing in personalized and company branded digital advertising services with Adwerx, including automated online ads for all new listings and the use of retargeting technology.
Digital ads for new listings launch as soon as a property is publicly listed, during the all-important first week that a home hits the market and receives the most attention. They appear on popular websites, including CNN and ESPN, as well as local news outlets and social media sites. Associates will also receive a customized ad promoting every Open House. This helps to instill confidence and optimism amongst sellers, proving Smith Associates are digitally savvy, and providing the best marketing possible for their home. Because Adwerx automates the work of digital marketing promotions, Associates are able to focus on acquiring new listings and providing quality client service.
The Adwerx Enterprise Automation Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an Associate’s website, custom branded ads accompany them throughout their online journey, elevating the Associate’s profile by optimizing visibility – keeping them top of mind with potential clients.
“We pride ourselves on being a leader in adoption of digital marketing and technology, and it is essential that our Associates use digital advertising to stay at the forefront of today’s competitive real estate market” said Robert Glaser, President and CEO. “The Adwerx Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, and will enable us to recruit and retain top talent.”
Since its launch in 2017, the Adwerx Enterprise Automation Platform has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends. To learn more visit enterprise.adwerx.com.
About Smith & Associates Real Estate
Started in 1969 by Mary Dupree Smith, Smith & Associates has grown from a single office with 15 employees to more than 300 associates and 40 staff spread among 6 offices throughout the Tampa Bay area. With annual sales of $1.5 billion and over 2,600 transactions a year, Smith has the highest per-agent productivity in Tampa Bay and real estate expertise unmatched in the marketplace.
Smith has also been a leader in adoption of digital marketing and technology, growing its local heart while expanding its global reach via affiliations with Luxury Portfolio International®, Leading Real Estate Companies of the World® and London-based Mayfair International Realty. The company has a diverse portfolio of individual clients as well as the industry’s top developers, affording Smith exclusive representation of more than $2 billion in new developments throughout the Tampa Bay area.
Celebrating over 50 years in Tampa Bay, Smith owes its longevity to its associates, who take a personal interest in every client while embracing their communities via philanthropic outreach and giving back. Smith agents’ love for and involvement in their communities provide both market knowledge and a competitive edge in the real estate process, even in an age when technology plays an important role. Learn more at smithandassociates.com.
One of the fastest growing advertising technology companies, Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale with the Adwerx Automation Platform. The Platform integrates with native software to generate and deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Real estate, mortgage, insurance, financial services, and other innovative sales firms and franchises drive growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and lowers churn by 42 percent.
Adwerx has over 200 enterprise customers across the U.S., Canada and Australia. Learn more about Brilliantly Simple Digital AdvertisingTM at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.