All producers at the firm will receive personalized campaigns targeted to their ideal networks
Adwerx, the leading provider of localized digital advertising for over 200,000 enterprises has launched online listing and retargeting advertisements for Signature Properties, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.
With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.
The Adwerx platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“Our top priority is to give our agents a leg up in their local market,” said Shirley Warren, Broker/Owner at Signature Properties. “By investing in digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”
Adwerx launched its automated service in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for companies by providing producers with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.
Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage. To learn more visit enterprise.adwerx.com.
About Signature Properties
In 2011, Signature Properties opened in downtown Kingsport, TN. The company started small with only eight agents and the desire to give back to the community. The mission of Signature Properties is to give back to our area, both with physical and fiscal contributions. This is why a portion of every commission earned is given to the charity of our client’s choice, with no extra cost to the client.
As of the end of 2019, we have donated over $310,000 to local and national charities. Our office has grown to a second location in Johnson City, TN and over 40 agents. We have also expanded the list of services we provide to include Auctions and Property Management. With these additional services, Signature Properties is one of a few full service real estate companies in the region.
Whether you are looking to buy, sell, auction, or rent a property please contact us. We will be glad to help in any of your real estate needs. Remember, at Signature Properties, you buy or sell. We give!
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.