Brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns
Russell Real Estate Services launches Adwerx to power digital advertising for all of its agents. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Agents also have the ability to run local, personalized streaming TV commercials.
As a progressive real estate firm, Russell Real Estate Services prides itself on being technologically advanced, while also focusing on the establishment and growth of its agents. Now, the company will provide a solution that has been proven to impress sellers, while helping agents win 35% more listings through Adwerx’s fully automated solution.
Adwerx delivers each client a fully integrated, results-oriented digital marketing solution, helping agents to:
- Exceed their clients’ expectations and create immediate online visibility for their listings with automated ads that are displayed on Facebook, mobile apps, and premium websites that consumers and potential home buyers visit regularly.
- Extend agents’ reach with intelligent retargeting that recaptures the interest of prospects. 43% of their website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
- Deliver next-level brand exposure on Streaming TV, the most successful advertising medium with 78% of U.S. households now subscribing to a video streaming service.
All Russell Real Estate Services agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.
“Russell Real Estate Services is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said Jeff Russell, Broker/Owner at Russell Real Estate Services. “Adwerx provides a seamless solution for our agents to do this by maximizing the visibility of our properties for sale, and giving our agents innovative ways to build their brands online and on TV.”
It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. Adwerx delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build business. To learn more, visit enterprise.adwerx.com.
About Russell Real Estate Services
At Russell, we are a forward thinking independently owned brokerage. We understand that the real estate market is changing, and we have evolved to meet the changing market. We focus on teaching agents how to generate leads in today’s market so they have a competitive edge, because it’s not enough to just keep up with the competition. The market will always be changing. It’s our commitment to our agents that we will help them adapt and thrive in any market. We have the support and tools to make it happen!
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.