All agents at the firm will receive a personalized retargeting campaign, while all property listings receive a customized advertising campaign
Adwerx, the leading provider of localized digital advertising for over 200,000 real estate agents and brokers has launched online listing and retargeting advertisements for RE/MAX Home and Land, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online. This is in addition to the free week of listing ads the firm already receives as part of RE/MAX’s corporate deal with Adwerx.
With this service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. Agents at RE/MAX Home and Land will recieve a two-week campaign as part of this extension deal. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.
The Adwerx Enterprise Automated Advertising Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“Our top priority is to give our agents a leg up in their local market,” said Joe Pitzer, Owner at RE/MAX Home and Land. “By investing in additional digital advertising and marketing on their behalf, our agents can focus on acquiring and selling more listings and serving their clients, so it’s a win for everyone.”
The Adwerx Enterprise Automated Advertising Platform launched in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for real estate brokerages by providing agents with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.
Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage. To learn more visit enterprise.adwerx.com.
About RE/MAX Home and Land
Whether you are buying or selling a home or just curious about the local market, our RE/MAX® agents are dedicated to making your real estate experience memorable and enjoyable. Our agents live, work and serve in our local communities and have the experience to get the job done in today’s market. In addition to exceptional marketing strategies to help you sell your home quickly, we offer the latest technology to make the process of finding a home easier than ever. You will gain access to cutting-edge map search technology, our state-of-the-art mobile app, current market stats, and more. We are eager to be your local resource for finding the home of your dreams. We would love the opportunity to connect you with the right agent for your unique needs. Learn more at pullmanhomeandland.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.