Advertisements showcase newly listed properties to consumers on popular websites
DURHAM N.C. — Old Colony, REALTORS®, West Virginia’s premier real estate company, announces that it is adopting the Automated Listing Advertising Program from Adwerx Enterprise to deliver local listing ads. These ads automatically incorporate the photos and details for newly listed homes and combine them with agent contact information and brokerage branding to provide a comprehensive and effective campaign.
Adwerx developed the Automated Listing Advertising Program to give brokerages an advertising solution that suits the needs of busy agents. Ads run during the first week of a new listing when interest is at a peak and run on websites, mobile apps, and social media sites that consumers visit most. Agents receive complete reporting on where an ad has run so they can share up-to-date feedback with their clients.
“As our business has evolved, our marketing and advertising strategy has too,” said Tommy Dunbar, Executive Vice President, Old Colony, REALTORS®. “Adwerx gives our sales associates a powerful advertising tool to impress and delight their sellers.“
Since 1944, Old Colony has helped families across the region buy and sell homes. With eight offices and close to 200 sales associates, Old Colony strives to achieve complete client satisfaction based on professionalism, expertise, and innovation. Old Colony Sales Associates represent the finest professionals and work as a team to deliver extraordinary services and marketing to buyers and sellers.
“Creating advertising that works for busy real estate professionals is our passion,” added Jed Carlson, CEO of Adwerx. “We are excited to work with Old Colony, REALTORS® on rolling out this program to their sales associates.”
A recent report from Adwerx and REAL Trends found that brokers and agents can often have differing priorities when it comes to marketing and technology. The report advised that brokers should consider implementing enterprise technology solutions that incorporate both branding and sales goals. To learn more and download a copy of the report, please visit https://enterprise.adwerx.com/2018-marketing-analysis.
About Old Colony, REALTORS®
Old Colony, REALTORS® is the region’s largest independently owned real estate company. Serving the Kanawha Valley, Raleigh County and southern West Virginia, Morgantown and North Central West Virginia, Cabell and Wayne Counties, Ashland and Southeastern Ohio. Old Colony was founded in 1944 in Charleston, West Virginia.
One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America’s Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.