All agents at the firm will receive a personalized retargeting campaign, while all property listings receive a customized advertising campaign.
Adwerx, the leading provider of localized digital advertising for over 200,000 real estate agents and brokers has launched online listing and retargeting advertisements for MJ Peterson Real Estate, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online.
With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, and a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brand and maximize the visibility of each listing.
The Adwerx Enterprise Automated Advertising Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited.
“This platform will dramatically increase our digital footprint, and I look forward to seeing our market share gain more traction” said President/CEO Victor L. Peterson, III.
The Adwerx Enterprise Automated Advertising Platform launched in 2017 and has seen rapid adoption with many of the country’s largest and most forward-thinking brokerages. The platform makes digital advertising easily accessible and effective for real estate brokerages by providing agents with ads that are targeted by browsing behavior and geography, giving clients confidence in knowing their homes are receiving exposure beyond traditional listing sites – ultimately boosting the productivity of top performers.
“Our top priority is to keep our agents competitive in this new digital ad space market,” said Stephen Grimm, Director of Marketing at MJ Peterson Real Estate. “By investing in digital advertising and marketing with our agents, they can focus on acquiring and selling more listings while serving their clients, so it’s a win for everyone.”
Agents directly benefit when their firms provide this technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage. To learn more visit enterprise.adwerx.com.
About MJ Peterson Real Estate
Since 1930, MJ Peterson Real Estate is Western New York’s only full-service real estate company. We have grown to become the largest family-owned and operated real estate company in Buffalo, proudly contributing to the region’s expansion and prosperity. Four generations have grown alongside Buffalo, and are dedicated to providing Western New York with all of your real estate needs. Learn more at mjpeterson.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.