The program ensures that agents receive a comprehensive digital advertising campaign for themselves and their listings
April 15, 2022 – Matchmaker Realty is making a promise to provide the best in digital advertising technology by implementing Adwerx Advertising Automation, including automated online ads for new listings, the use of website retargeting, and access to Streaming TV services.
Digital ads for new listings launch when a property is publicly listed – and during the all-important first week that a home hits the market and receives the most attention. They appear on popular mobile apps, premium websites, and social media. This helps to instill confidence and optimism amongst sellers, proving Matchmaker Realty agents are digitally savvy and are providing the best marketing possible for every listing.
Adwerx further boosts awareness of the agents themselves through effective retargeting technology. These campaigns elevate the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients. Ads feature the photo, name, and contact information of the nearby agent whose website the prospect visited.
Lastly, agents have access to a branded, self-service portal where they can target qualified prospects directly with personalized commercials on streaming TV services, giving access to an advertising medium that continues to gain dominance in the market.
“Digital and streaming TV advertising is an important part of our strategy,” said Gia Arvin, Broker-Associate at Matchmaker Realty. “We trust Adwerx to help extend our reach during the critical first week on the market by delivering ads that automatically deploy to reach potential buyers online.”
Adwerx has seen widespread adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends.
To learn more about Adwerx solutions for your firm, visit adwerx.com.
About Matchmaker Realty
Locally owned and operated since 1984, Matchmaker Realty is committed to providing remarkable value in real estate services that exceed the expectations of our clients and customers. We manage and plan our business professionally to create long-term relationships in an atmosphere that embodies trust, integrity and a sharp focus on our clients’ and customers’ needs.
Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior.
Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV – increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.