Locations Delivers Their 300 Agents a Competitive Advantage with Automated Advertising Campaigns through Adwerx

One of Hawaii’s top brokerage firms steps up its commitment to exceed client expectations by implementing automated online listing ad campaigns and retargeting

Since their launch in 1969, Locations has grown into one of Hawaii’s most successful real estate firms, recently voted “Hawaii’s Best Real Estate Company” for the tenth year in a row. Their success is driven by their desire to provide the most innovative technology solutions, best training to their agents and deliver their clients an edge in the highly competitive Oahu marketplace. To help facilitate this success, Locations is implementing the full-service Adwerx Enterprise Automation Platform.  

As part of the program, Locations has leveraged Adwerx’s digital advertising automation to seamlessly activate personalized and company branded digital ads that fast-track awareness of each new available listing from their five sales offices. Agents will also receive a custom retargeting campaign, increasing visibility and maximizing online exposure as personalized ads follow potential clients who have visited the agents’ web pages. 

All of Locations’ 300 agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point. With more eyes on streaming TV screens than ever before, this is an extremely valuable addition to any marketing mix, delivering next-level brand exposure on the most successful advertising medium.

“Adoption can be a challenge for any organization introducing a new technology,” said Ka’ili Trask O’Connell, Senior Vice President of Sales and Marketing. “With Adwerx’s automated service model, the traditional barriers to adoption are eliminated, making the process simple and efficient while allowing our agents to focus on the human relationships that build their business.”

To learn more about the Adwerx Enterprise Automation Platform that Locations deploys for their agents, visit enterprise.adwerx.com.

About Locations

As the state’s oldest and leading independent real estate firm, our trusted Neighborhood Experts have served Hawaii’s families since 1969. For more than 50 years, Locations has helped more people buy or sell their homes than any other real estate firm in the state. With our rich kama’aina roots, innovative technology and dedicated market-research department, Locations continues to be at the forefront of this ever-changing industry. Today, Locations has 300 agents in five offices across Oahu. Through our non-profit, the Locations Foundation, our agents and staff support more than 100 Hawaii non-profit organizations both through monetary donations and volunteer hours. Visit LocationsHawaii.com/about-us today to learn more. For up-to-date Hawaii real estate updates, follow Locations on Facebook at: www.facebook.com/LocationsHawaii, Twitter at @LocationsHI, Instagram at @LocationsHawaii, and LinkedIn at www.linkedin.com/company/locations-hawaii. Read the Locations blog at: www.LocationsHawaii.com/news.

About Adwerx

Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.


NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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