Innovative loan officers launch personalized, automated digital brand ads to grow their business
Serving the Tucson, AZ area, Lending Arizona has been helping simplify the home mortgage loan process from start to finish for over 15 years. Today, the innovative lender is launching automated brand advertising for their loan officers through Adwerx, a full-service platform shown to increase productivity.
Through the Adwerx platform, branded ads featuring the loan officer’s face and contact details are automatically created and launched across Facebook and Instagram, and premium websites. Firms also have access to personalized streaming TV commercials. These digital brand ads allow loan officers to build personal brand awareness in their local areas, reach home buyers directly, and also stay top-of-mind with their referral networks. It delivers a human touch for a company’s brand and delivers a 15% increase in productivity for sales producers.
“Lending Arizona is dedicated to personalizing the client experience,” said Rocke Andrews, Broker-Owner at Lending Arizona. “Adwerx has found a way to extend that personalization through humanized advertising, and it’s all automated”.
Mortgage companies have traditionally been restricted with their advertising due to compliance barriers. For the first time ever, mortgage firms have access to automated advertising through Adwerx’s proprietary technology. Their compliance approval dashboard streamlines the approval process and communication updates for a firm’s internal stakeholders, making the process much less burdensome for the compliance team.
About Lending Arizona
Lending Arizona is a full service mortgage broker serving the Tucson, AZ area. For over 15 years Lending Arizona has been helping simplify the home mortgage loan process from start to finish.
Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.