Latter & Blum Inc. Delivers a Competitive Advantage to Agents with the Adwerx Enterprise Automation Platform

Louisiana brokerage steps up its commitment to delivering first-class service by implementing automated online listing ad campaigns for all new listings, plus retargeting and streaming TV

Latter & Blum Inc., the largest independently owned residential real estate company in Louisiana, has forged an unparalleled reputation as one of the most successful Real Estate companies in the Gulf South region. They’ve accomplished this by providing their clients with first-class service through their well trained agents. Now, Latter & Blum Inc. is making an unparalleled commitment to those agents by implementing the Adwerx Enterprise Automation Platform, to automate online ads for all new listings, the use of website retargeting, and streaming TV advertising.

The Adwerx Enterprise Automation Platform delivers a fully integrated, results-oriented digital marketing solution.

  • Agents can exceed their clients’ expectations and create immediate online visibility for their listings – automated ads are displayed on social media, mobile apps and premium websites that consumers and potential home buyers visit regularly.
  • Intelligent retargeting extends agents’ reach and the opportunity to recapture the interest of prospects. In fact, 43% of their website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
  • With 76% of U.S households now subscribing to a video streaming service, Adwerx’s Personalized Streaming TV Commercials will deliver next-level brand exposure on this next generation premium advertising medium.

“Our agents are our family, and we’re committed to providing them with the very best services to help their businesses thrive,” said Cheryl McAdam, General Sales Manager. “Adwerx provides a best in class solution to help us do this with automated technology that gets our agents and their listings everywhere that’s important digitally.”

It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s hyper competitive real estate market. The Adwerx Enterprise Automation Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build their business. To learn more, visit enterprise.adwerx.com. 

About Latter & Blum Inc.

Since its founding over a century ago, Latter & Blum has forged an unparalleled reputation as one of the most successful and largest independent real estate company in Louisiana and the Gulf South and operates in the markets of Greater New Orleans, Greater Baton Rouge, Lafayette, Alexandria, DeRidder, Houma, Thibodaux, South Lafourche Parish, Lake Charles, Southern Mississippi, and Houston, Texas. For more information visit www.latter-blum.com

About Adwerx

Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.

Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.

NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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