How to Talk About Digital Marketing with Your Sellers

Why Digital Marketing Matters to Sellers

When it comes to selling a home, your sellers care about one thing above all: results. They want their property seen, showings scheduled and offers made. In today’s market, much of that visibility happens online. From listing websites to social media to targeted display ads, buyers form impressions of homes long before stepping foot inside.

For many agents, this shift to digital-first marketing can be intimidating. They may hear terms like “hyperlocal targeting,” “retargeting ads,” or “programmatic advertising” and wonder if these tools actually make a difference. That’s where Adwerx can step in: translating digital marketing into plain steps that demonstrates value and builds confidence.

Making Digital Marketing Tangible

Sellers aren’t looking for tech jargon; they want to know how your marketing will help them achieve their goal of selling their home. Adwerx will take care of the work of effectively placing your advertising, so here are some ways to explain the impact of your campaigns without feeling like a fish out of water. 

Start by framing digital marketing in terms of outcomes

More eyes on their home, faster showings, stronger offers and ultimately, a quicker sale. For example, instead of explaining the mechanics of display advertising, you might say:

"We run targeted online ads for your home so it’s seen by buyers who are actively searching in this neighborhood. This increases the likelihood of showings and keeps your home top of mind for serious buyers."

Focusing on benefits, not features, makes your pitch clear, compelling and easy to understand.

Show them the ads to make the concept of a digital ad tangible

This transparency demonstrates professionalism and helps sellers understand that digital marketing isn’t some mysterious black box, it’s a measurable, results-driven part of your strategy. With Adwerx Listing Ads, we do all of this for you. When you add your seller’s email address to your campaign we will automatically send them reporting for their home’s ad with a sample of the ad’s design and, if they interact with the report, we are able to target your seller with their home’s ad wherever they go online. 

Position yourself as the expert

Sellers trust agents who can confidently guide them through the modern marketing landscape. When discussing digital strategies, speak with authority but keep the language approachable. Avoid overwhelming technical details; instead, highlight how your approach aligns with their goals.

For example, explain:

• Online campaigns put their home in front of the right buyers at the right time
• Ads ensure consistent exposure without requiring you to divert attention from other important activities 
• Online visibility complements traditional marketing methods like open houses and yard signs, creating a comprehensive sales strategy

By framing yourself as both a digital-savvy professional and a trusted advisor, you reinforce your value beyond the listing itself.

Remind them why it’s important to invest in marketing your home

Some sellers may wonder if online advertising is worth the investment, or if social media campaigns actually reach buyers. Be ready to address these questions with clear examples and statistics. For instance:

"According to the National Association of Realtors®, more than 95% of buyers used the internet in their search process last year. Digital marketing ensures your home is seen by those buyers first."

By providing credible data, you reinforce the relevance and effectiveness of digital marketing while reducing skepticism.

Move Forward With Confidence

The key to talking about digital marketing with your sellers is simplicity and confidence. Focus on the benefits that matter most to them: visibility, engagement and offers. 

And remember: easy-to-use tools like Adwerx Listing Ads make it easy to deliver consistent, hyper-targeted exposure without adding extra work to your day. This allows you to demonstrate your marketing expertise, build seller confidence and ultimately, close more listings faster.

Get started today at https://www.adwerx.com/create-an-ad/listings. 

Tip: Treat digital marketing as part of your listing presentation. Position it as a modern extension of traditional strategies, and you’ll help potential sellers feel informed, confident and excited to work with you.

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