Midwest brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns
Heartland Properties, a local real estate firm serving the Council Bluffs and Omaha areas since 1988, launches the Adwerx Enterprise Automation Platform. The firm is now automating online ads for newly listed properties within their office, plus custom retargeting campaigns for every agent, and agents have the ability to run local, personalized streaming TV commercials.
As a progressive real estate firm, Heartland Properties prides itself on being technologically advanced, while also focusing on the establishment and growth of their agents. Now the company will provide agents with a solution that has been proven to impress sellers, while helping agents win 35% more listings through Adwerx’s fully automated solution.
The Adwerx Enterprise Automation Platform delivers each client a fully integrated, results-oriented digital marketing solution, helping agents to:
- Exceed their clients’ expectations and create immediate online visibility for their listing – automated ads are displayed on Facebook, mobile apps and premium websites that consumers and potential home buyers visit regularly.
- Extends agents’ reach with intelligent retargeting that recaptures the interest of prospects. In fact, 43% of their website visitors (potential clients) are more likely to convert, as a result of online retargeting ads that follow their online behavior.
All Heartland Properties agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.
“Heartland Properties is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said Mark Hanwright, Realtor, Co-Owner, and Director of Commercial Property Management. “Adwerx provides a seamless solution for our agents to do this by maximizing the visibility of our properties for sale, and giving our agents innovative ways to build their brand online and on TV.”
Since its launch in 2017, the Adwerx Enterprise Automation Platform has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide their agents with this one technology reduce agent churn up to 42%, according to an analysis by REAL Trends. To learn more visit enterprise.adwerx.com.
About Heartland Properties
Heartland Properties is proud to be locally owned by John H. Jerkovich, Jason M. James, & Mark A. Hanwright, all residents of Council Bluffs, Iowa. Together with their team of more than 40 agents, they boast a combined total of over 500 years of experience in the Council Bluffs, Omaha area real estate market. Heartland continually holds the lead in market share and is proud to have one of the most community-involved groups of Real Estate Agents in the area.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.