Brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns
Harry Norman, REALTORS® launches the Adwerx Enterprise Automated Advertising Platform to power digital advertising for all of its agents. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Agents also have the ability to run local, personalized streaming TV commercials.
As a progressive, luxury real estate firm, Harry Norman, REALTORS® prides itself on being technologically advanced, while also focusing on the establishment and growth of its agents. Now, the company will provide a solution that has been proven to impress sellers, while helping agents win 35% more listings through Adwerx’s fully automated solution.
The Adwerx Enterprise Automation Platform delivers each client a fully integrated, results-oriented digital marketing solution, helping agents to:
- Exceed their clients’ expectations and create immediate online visibility for their listings – automated ads are displayed on Facebook, mobile apps, and premium websites that consumers and potential home buyers visit regularly.
- Extends agents’ reach with intelligent retargeting that recaptures the interest of prospects. 43% of their website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
- Deliver next-level brand exposure on Streaming TV, the most successful advertising medium with 78% of U.S. households now subscribing to a video streaming service.
All Harry Norman, REALTORS® agents also receive access to a pre-made inventory of custom, personal brand ads through a self-service portal that they can run individually, complementing their automated campaigns. As a part of this portal, agents can target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.
“Harry Norman, REALTORS® is committed to investing in the latest technology to ensure our agents can build their brands and win more listings,” said Luke Trigwell, Vice President of Marketing at Harry Norman, REALTORS®. “Adwerx provides a seamless solution for our agents to do this by maximizing the visibility of our properties for sale, and giving our agents innovative ways to build their brands online and on TV.”
It is essential for both agents and brokers to use digital advertising to stay at the forefront of today’s competitive real estate market. The Adwerx Enterprise Automated Advertising Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, while enabling brokerage leaders to recruit and retain top talent. With a service that is simple and efficient, agents can focus on the human relationships that build business. To learn more, visit enterprise.adwerx.com.
About Harry Norman, REALTORS®
Harry Norman, REALTORS® is Atlanta’s original real estate firm, founded in 1930 by Mrs. Emmaline Norman. We are proud of our 90-year Atlanta heritage and the success and recognition we have achieved. Our success results from our sales professionals and their commitment to excellence on behalf of our clients, associates, and the communities in which we serve. We are part of the very communities in which we operate, and we are dedicated to giving back; a commitment that sees us support more than 50 charitable organizations each year.
Harry Norman, REALTORS® is a member of HomeServices of America, Inc.,® a Berkshire Hathaway affiliate, which has nearly 27,000 sales associates and operates more than 480 branch offices in 27 states throughout the country. HomeServices of America is the largest residential real estate company in The United States, and through its operating companies is one of the largest providers of integrated real estate services. For more details, please go to Homeservices.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.