Friends Real Estate Services Expands Technology Footprint With Adwerx Advertising Automation

All agents at the firm will receive a personalized retargeting campaign, while all property listings receive a customized advertising campaign

Adwerx, the leading provider of localized digital advertising, has launched online listing and retargeting advertisements for Friends Real Estate Services, providing all of its agents with a solution to build their brands and market their properties to consumers who are spending time online. 

With this new service, digital ads for new listings launch when a property is publicly listed, and appear on popular websites and mobile apps, as well as local news outlets and social media sites. These advertisements contain a listing photo, agent contact details, brokerage branding, a link to the listing, and are easily customizable. By combining these ads with traditional marketing efforts, agents are able to reinforce their local brands and maximize the visibility of each listing.

Adwerx further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility and reminding that prospect of the agent whose page they recently visited. 

“Friends Real Estate Services is dedicated to finding innovative solutions for our firm and our clients,” said John Friend, Broker/Owner at Friends Real Estate Services. “Online advertising is an essential piece of a modern marketing plan, and Adwerx has demonstrated success. The platform will automate this complicated and time-consuming process so our agents can focus on acquiring and selling more listings and serving their clients. It’s a win for everyone.”

Expectations are high for today’s real estate agents. They need the power of digital advertising to help differentiate themselves in an aggressive sales market and to foster confidence among home buyers and sellers who are relying on their professional expertise. Agents directly benefit when their firms provide Adwerx’s technology, winning 35% more listings compared to agents who don’t have automation provided by their brokerage.

To learn more about Adwerx solutions for your firm, visit adwerx.com.

About Friends Real Estate Services

Friends Real Estate Services is an established Sonora based real estate company. We are a fully licensed independent brokerage serving the Gold Country in the foothills of the Sierra Nevada Mountains and portions of the San Joaquin Valley. Broker and founder John Friend brings 25 years of real estate experience to the table.

About Adwerx

Adwerx provides Customer Relationship Advertising™ to over 500 enterprises and more than 400,000 sales producers. The platform provides personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, independent software vendors, or any other sales organization that could benefit from humanizing their brand and keeping their sales producers top of mind, all the time, with the right audience. Ad templates are created using a FaceForwardTM method – an approach to advertising that puts the company’s local salesperson or agent on every ad and is based on the psychological principles of trust and empathy that drive human behavior. 

Adwerx targets these customized ads programmatically to the salesperson’s specific list of prospects or clients across popular websites, Facebook and Instagram, mobile apps, and streaming TV –  increasing brand visibility, boosting productivity by 15%, and reducing turnover by 42%. Learn more at adwerx.com.

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