Still Running Facebook Ads by Hand? Here’s How Adwerx Does It Better (and Faster)

If your marketing team is spending hours each week setting up Facebook ads for listings, agents and open houses — we get it. Facebook advertising is powerful. But creating a campaign for every property or agent can also be a full-time job.

The truth is, running an ad for every property manually means a lot of time spent on tasks that don’t scale: building creative, managing budgets, communicating results to clients and troubleshooting when something goes wrong. It’s hands-on work that takes focus away from what actually drives growth and wins more listings.

That’s exactly where Adwerx Automation comes in.

Here’s why brokerages and teams across the country are trading manual Facebook ads for automated, multi-channel advertising that just works.

Reduce Repetitive Legwork & Free Up Valuable Resources

With Adwerx, you don’t need a designer, an ad buyer or a tech expert on staff. Our software does all of the ad buying for you. (You also don’t have to trust that your “green” agents or marketing assistant can learn Facebook ads well enough to spend your money effectively.)

Once your listings and agents are in your listing system, Adwerx automatically designs the ad, builds the audience, sets the budget and launches it, all in compliance with Facebook’s real estate advertising rules.

That means:

• No more resizing images or rewriting ad copy.
• No more worrying about getting the specs right in an ad.
• No more manual CPM or budget adjustments.
• No more time spent pulling performance reports for every seller or agent.

The moment a new listing hits your feed, an ad campaign is kicked off. It’s the easiest way to keep your marketing consistent and professional, without adding to anyone’s workload.

Don’t Limit Your Reach to Facebook

Facebook and Instagram are great, but social media is only one piece of the digital puzzle.

Adwerx campaigns automatically run across Facebook, Instagram and thousands of premium websites and apps through our display network. So instead of being limited to one platform, Adwerx ads follow your audience wherever they spend time online.

Think about it: the person who saw your listing on Facebook in the morning might see it again that evening while reading the news or checking the weather. That consistent presence builds recognition and keeps your agents and listings top-of-mind.

In other words, Adwerx gives you more reach.

Don’t Miss the Opportunity to Build Trust with Your Sellers

Here’s something that manual Facebook ads simply don’t offer: built-in seller reporting that your clients actually see and engage with.

Every Adwerx campaign comes with an automated report that shows sellers where their ad appeared, how many people saw it and how it’s performing. Sellers love seeing proof that their home is being actively marketed and agents love having something tangible to share (especially when it doesn’t require any effort!)

But here’s where it gets even better:

When a seller interacts with their report, say they click a link or view more details, Adwerx automatically adds them to the retargeting audience for that ad.

That means their own home’s campaign starts following them around the web. They’ll see their listing everywhere, reinforcing your agent’s value and showing that their marketing is truly working.

That’s a level of visibility and follow-through that’s almost impossible to replicate when you’re running ads manually.

The Bottom Line

Running Facebook ads manually might work for a few listings, but it just doesn’t scale. It’s time-consuming, limited in reach and hard to measure.

With Adwerx Automation, you get:
✅ Hands-off automation that launches and optimizes campaigns for you.
✅ Broader reach across social media and display networks.
✅ Seller reporting that proves your value.  
✅ Retargeting that keeps clients engaged.

All without adding one more task to your to-do list.

So if you’re ready to stop managing ads and start marketing smarter, it’s time to let Adwerx handle the heavy lifting.

Learn more about how automated listing advertising works →