ERA Suburb Realty Agency Maximizes its Digital Advertising Impact with Adwerx

New Jersey brokerage enhances support of its 70 agents using marketing technology powered by the Adwerx Enterprise Automation Platform

Rooted in Scotch Plains, New Jersey, ERA Suburb Realty Agency has been serving local home buyers and sellers for nearly 60 years. The brokerage has a track record of showcasing its top producers – investing in personalized and branded digital ads with Adwerx. Now, ERA Suburb Realty is broadening its digital advertising program by implementing the complete Adwerx Enterprise Automation Platform, including automated online ads for all new listings and the use of retargeting tools.

ERA Suburb Realty has integrated Adwerx’s advanced automation to power its digital marketing — generating awareness and driving personal connections with local buyers and sellers. Digital ads for new listings launch as soon as the properties go on the market. These ads appear on Facebook and popular mobile apps, and across premium websites that consumers and potential home buyers visit on a daily basis, including local and national news outlets. This helps to instill confidence and optimism amongst sellers seeking a swift transaction. Additionally, it automates the work of digital marketing promotions, allowing agents to focus on acquiring new listings and providing quality client service.

The Adwerx Enterprise Automation Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an agent’s website, custom branded ads accompany them throughout their online journey, elevating the agent’s profile by optimizing visibility – keeping them top of mind with potential clients.

“Digital advertising is the must-have tool for enabling our agents to connect with their target audience by generating online awareness of both their personal brand, and their home listings.” says Don Lamastra, Owner. “Because we are a results-driven agency, we’ve chosen Adwerx to help us maximize our marketing budget and prioritize investing in our people, all the while tracking ROI. “

The Adwerx Enterprise Automation Platform has been trusted by more than 200,000 forward-thinking marketers across real estate, mortgage, wealth management, insurance and other professional service industries. Adwerx services are customized to each customer’s unique needs and they deliver digital marketing solutions – including streaming TV commercials – that are hyperlocal, personalized, seamlessly automated and trackable. To learn more, please visit

About ERA Suburb Realty

At ERA®, we don’t adapt to change, we create it. We form connections that help us to innovate and stay ahead of the real estate game.Timing is everything when it comes to selling your home. That’s why we’ve developed a program to provide confidence that the sale of your home will be completed in a timely and efficient manner – or we’ll buy it from you. Please visit us online to see how we can work for you!

About Adwerx

Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America’s Fastest Growing Private Companies for three consecutive years, as well as received Inc.’s Best Workplaces award. To see how Adwerx can work for you, please visit Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.

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